Move fast. Plan smart. Make it last.​

Deals Strategy & Operations

Deals Strategy & Operations

Overview

When the stakes are high, you need more than a good idea - you need a plan that moves fast and delivers results. We partner with you at every stage of the deal cycle, from setting the strategy to executing after close, so value shows up quickly and lasts. We cut through complexity with clear insights and practical actions, turning tough choices into simple next steps. The outcome: rapid and sustainable value, even in the most complex deal situations.​

Our dedicated Deals team brings deep industry backgrounds, and a sharp deal focus to every engagement. You get decision‑ready information, hands‑on support,and a clear path to capture value fast and efficiently. We help you move with confidence, manage risk, and keep momentum so your next move isn’t just bold, it’s a win.​

Deals Strategy & Operations​

Our services

Market entry strategy and feasibility study​

Are you choosing the right market and the smartest way in? We help you decide if a new market is worth it, and how to win once you’re there. We size up the opportunity, the competitors, and the rules of the game. Then we check how well your capabilities match what the market demands.​

Don’t wait for the market to decide for you. Decide where to go first and go with conviction.​

Our solutions:​

  • We size the market, assess growth and profitability, map competitors and their strategies, and identify barriers to entry. We also review regulatory requirements and likely changes, so you understand timing, approvals and compliance implications from day one.​

  • Then, we look at product‑market fit, brand strength, sales channels, supply chain readiness, and operating model requirements. You’ll see where you’re set tocompete now, where you need to invest, and how to stage resources to manage risk.​

  • Next, we find the way in. Which segments to own. How to position. Whether to build, partner or buy. We compare impact and feasibility and deliver a set of directions, investment needs, risks in plain view, and a practical roadmap from pilot to scale.​

  • We compile the essentials–customer needs and willingness to pay, competitor moves, market size and growth, pricing dynamics and regulatory signals, into afact based result that you can align on.​

  • Then, we synthesise findings (interviews, research, statistics, etc.) into concise, actionable insights, highlighting what to do now, what to watch and what toavoid.​

  • Finally, we make assumptions and sensitivities explicit and model the scenarios, so you understand how choices play out under different conditions.​

We can also work with you to help find partners and targets. Looking at promising segments and standout companies we evaluate access, brand strength, relationships, and risks, so you approach the right targets with confidence.​

Business plan and growth strategy

Growth isn’t an accident. It’s a strategy. We help you choose where to play, what to improve and what to stop - so your plan concentrates on profitable growth and value. Why not put effort where it counts most?​

Our solutions:​

  • We clarify which markets, products, and customer segments offer the best risk‑adjusted returns and which to deprioritise or exit, so your resources can be fully utilised.​

  • We identify the initiatives that move the needle from pricing, product mix, and channel strategy to operational efficiency, and define howthey contribute to your margin and growth.​

  • For visible results, we translate strategy into clear action plans, milestones, financial and success metrics. We provide hands‑onsupport to keep delivery on track and benefits visible.

Commercial due diligence​

We work with corporates, private equity firms and investors to assess specific deal opportunities and comprehensively evaluate the target. ​

The strategic and commercial due diligence assessment spans from pre-deal (Market due diligence), through deal execution (Commercial due diligence on thetarget) to post-deal (strategic value creation).​

Typically, an independent assessment of a target in a Commercial due diligence includes:​

  • Estimating the market size and growth potential of the target’s business​

  • Analysis of the competitive environment, and the target’s competitive position​

  • Analysis of key customers and the strength of customer relationships–we conduct customer referencing to provide independent feedback​

  • Assessment of the achievability of projections, with specific adjustments where we believe the risk is high, or if there could be further upside​

  • Identification of synergy opportunities and value creation levers to support integration planning and post-deal performance improvement​

For details on our other integrated due diligence services, please follow the link below.

Find out more

Working capital optimisation

The opportunity to optimise working capital is critical at every stage of the business lifecycle - whether during expansion, peak performance, contraction, or trough. Effective working capital management not only helps you navigate challenging periods but also enables you to achieve sustainable growth and maintain strategic agility.​

In challenging business environments, we help you understand your working capital profile. Together, we determine the minimum cash needed to sustain operations and meet short‑term obligations. This includes identifying the working capital funding required to maintain business continuity and resilience in adverse economic conditions. We also help determine excess cash that you can reinvest tomaximise return.​

Our solutions:​

  • We identify optimisation opportunities in your AR, AP, and inventory as well as other working capital components to unlock potential cash releases. We focus on reducing the working capital burden without compromising your operational efficiency, customer satisfaction, or supplier relationships.​

  • We assist you in planning and monitoring the execution of identified cash release opportunities and measuring their outcomes.​

  • We use data analytics to give your key management real‑time visibility and actionable insights into working capital. This helps you make proactive decisions that optimise cash flow and ease working capital pressures.​

Business model reinvention​

Thailand’s rules are being rewritten by AI and hyperscaler build-outs, rising energy demand, an ageing society, and geopolitics. That’s why 61% of Thai CEOs say their firms won’t last a decade without change. With Business model reinvention, we help you redesign how you create and capture value: turn products into services, go direct, build digital platforms, and shift along the value chain as industries blur.​

You don’t need a crystal ball, just conviction to choose where to play, who to partner with, and to move fast. Before the market reinvents you, what will you reinvent first?​

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Post-deal services​

Capturing value after a transaction requires disciplined execution. That’s where our post-deal services come in. We work with you bring structure, governance, and momentum to the post-deal phase. By combining PMO and PMI expertise with a focus on value delivery, wehelp you turn deal plans into lasting results.​

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Contact us

Phuwin Norchoovech

Phuwin Norchoovech

Partner, PwC Thailand

Tel: +66 (0) 2844 1000

Navin Narula

Navin Narula

Partner, PwC Thailand

Tel: +66 (0) 2844 1000 Ext. 1076

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