Research and insights

Companies are experimenting with isolated use cases in support functions, but the real value lies elsewhere.

Get ready for AI, climate change and other megatrends to shift value pools, reconfigure industries and redefine the top management agenda.

Discover how decarbonization leaders drive value by cutting Scope 3 emissions through product sustainability and smart governance, funding & engagement.

In this year’s survey, conducted with 1,520 CEOs in the region, they show growing confidence about the global economy, their revenue growth, and the long-term viability of their businesses.

ความเชื่อมั่นของธุรกิจในประเทศไทยเพิ่มขึ้นอย่างมาก เนื่องจากผู้บริหารระดับสูง (ซีอีโอ) กำลังปรับโครงสร้างและเปลี่ยนแปลงองค์กรของตนใหม่เพื่อคว้าโอกาสในการเติบโตและสร้างมูลค่าอย่างรวดเร็ว

PwC research reveals the critical role of tax in business strategy and highlights potential actions for realising its full potential.

SAP has dialled up its data & AI offerings with the launch of Business Data Cloud, SAP Business Suite, and innovations for SAP Business AI & Joule.

PwC’s Global Tax Controversy Survey delves into the increasing frequency and intensity of tax inquiries and disputes faced by taxpayers worldwide.

Surprise, surprise: Winning M&A strategies for turbulent times. For all the surprises, deals are getting done, as dealmakers navigate today’s market.

Asia Pacific CEOs are showing increased confidence in economic prospects and their business viability. While there has been notable progress in business transformation, many leaders remain hesitant to take bold actions.

The findings of our 28th Annual Global CEO Survey show that CEOs are reaping early productivity gains from Generative AI and rising payoffs from investments in sustainability. The challenge is to increase scope and speed.

Global food supply disruptions are likely amid rising demand. We must rethink food production, processing, and consumption now.

This report provides our analysis of the study conducted with the NUS on the state of the sustainability reporting landscape in Asia Pacific, highlighting key updates within the region and offering a detailed review of the progress made over the past year.

โลกพึ่งพาการผลิตสินค้าโภคภัณฑ์ในสมาชิกความร่วมมือทางเศรษฐกิจเอเชียแปซิฟิก (Asia Pacific Economic Cooperation: APEC) ซึ่งเป็นกลุ่มประเทศในภูมิภาคเอเชีย อเมริกาเหนือ และอเมริกาใต้

Business model change is hard, but three critical abilities will give you the power to push ahead.

Explore PwC’s AI predictions with actionable strategies, industry insights, and trends shaping AI’s role in business transformation for 2025 and beyond.