Innovation management

Build your organisational capacity to ideate, validate and bring to life new possibilities

Latest insights - 4 items

Managing innovation realistically

Practical tips for the corporate changemaker

How to innovate for responsible growth

Big picture thinking, diverse perspectives and bold decisions

Tapping ecosystems to power performance

Forward-thinking companies work across industry boundaries

Exponential models can address societal issues

Companies that change the game change the world

Most leaders recognise the need to innovate to thrive in the new world, but struggle to show returns on innovation. With our experienced team of consultants, entrepreneurs, designers, technologists and product managers, we have worked across industries to help leaders and teams identify meaningful areas of innovation that create value and impact to their organisation and customers.

How our innovation services can help you

We take a practical approach to innovation through co-creation, agile development and introducing ways of working that provide confidence.

Strategy framework
Idea and proof of concept management
Innovation integration
Design thinking

Strategy framework

A good strategy framework helps organisations understand what they need to prioritise, how to allocate limited resources in support of their aspirations, and when to act on opportunities and risks.

Whether the strategy includes setting up a new digital innovation office, or experimenting with ecosystem partnerships to bring an outside-in perspective into the organisation, the most important reason to have a good strategy framework is to communicate to all levels of staff and stakeholders the goal of innovation, and how to make decisions when faced with multiple possibilities and obstacles.

We help organisations form a bespoke strategy framework through leadership alignment sessions, interviews with staff and stakeholder, and other relevant methods of inquiry.

Idea and proof of concept management

How do you keep track of all the ideas that are coming from so many different sources? Technology is a great enabler for the easy classification and documentation of ideas, and often provides both contributors and innovation managers a convenient platform to discuss and refine ideas.

Whether your interest is in scouting for suitable vendors to building customised in-house tools, we are able to guide the process of idea management with you. We recognise that an effective ideas bank relies on fit-for-purpose design that allows you to tag and trace the development of an idea through its lifecycle, with a taxonomy that is suitable for your organisation’s innovation strategy.

Just starting out on your innovation journey? The ideas bank can start off as a low-commitment minimum viable product, before you decide to invest in a full system.

Innovation integration

With new tools, agendas and resources in order, new operations and ways of working are likely to be required. Through playbooks written specifically for your organisation based on your unique strategy, as well as training, reminders and other forms of internal communication, we help organisations and and their workforce embrace innovation management as part of business-as-usual activities.

Where innovation is a new endeavour for the organisation, more emphasis on change management would be required, where specific sessions for relevant units and leadership teams may also be required to ensure a smooth transition into new norms.

Design thinking

As the world embraces more digital innovations and adopts more technology, the role of human-centred design has only become more important to ensure effectiveness and practicality of solutions.

Applicable in many different contexts and cultures, design thinking continues to be a valuable perspective to introduce into organisations looking to break out of modus operandi, and into a model of working that is more open to stakeholder feedback and participation.

Depending on your needs, we can train organisations in design thinking, or use design thinking as a framework to help you discover more about your users, customers, or employees, and methodically help you find a breakthrough in the problem statements you have.

Check out our latest events

05/05/25

PwC at Ecosperity Week 2025

Confronting a world in transition: Strong climate plans, adaptation, nature-based solutions for a resilient future.

11/04/25

Asia Pacific M&A Summit

04/11/24

PwC Singapore at COP29

PwC Singapore will join the Singapore Pavilion at COP29 to catalyse the shift from visionary ideals to concrete actions, realising our shared climate vision together.

17/10/24

Singapore fund tax incentive schemes – What’s new?

MAS extends and revises fund tax incentives under ITA sections 13D, 13O, 13U, and introduces new scheme under 13OA.

Hide

Required fields are marked with an asterisk(*)

Business email*

Name*

Organisation*

Job title*

Message*

Tick the box to verify you are not a robot. *

By submitting your email address, you acknowledge that you have read the Privacy Statement and that you consent to our processing data in accordance with the Privacy Statement (including international transfers). If you change your mind at any time about wishing to receive the information from us, you can send us an email message using the Contact Us page.

Contact us

Luke Soon

Partner, Asia Pacific Digital Assets and Support Services, PwC Singapore

Tel: +65 9049 6290

Phaedra Pang

Director, Digital Solutions, PwC Singapore

Tel: +65 9669 6755