We know how your business works so you can put AI to work for your business

AI Hub

Innovating with AI: responsible, scalable and reliable

CEOs worldwide are telling us that there's an AI trust gap. Many have big expectations from AI. To realise them, businesses must quickly build confidence in AI by adopting it decisively, targeting strategic areas for impactful change, and balancing technological advances with human-centric strategies.

Our AI Hub, supported by the Singapore Economic Development Board (EDB), aims to bridge this gap and empower our clients and our teams to thrive in an AI-everything future. We focus on establishing standards to introduce AI technology, scaling AI capabilities, and fostering strategic alliances to encourage knowledge sharing as well as innovation.

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AI Hub: What makes AI work

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Our solutions and services powered by AI

Marcus Lam
Executive Chairman, PwC Singapore

"This AI Hub is a tangible commitment to deliver on our renewed purpose by leveraging AI to scale solutions for our clients and to power the transformation and adoption of AI technologies for close to 4,000 people across the firm. Singapore was the clear choice as the location for the AI Hub, given our strong infrastructure, economic stability and pro-business government policies that support innovation and technological development at scale. As a popular regional HQ hub, Singapore is the natural fit to advance PwC’s AI ambitions."

AI Factory

A part of our AI Hub is our AI Factory - dedicated to accelerating development and scaling AI solutions

  • Implementation and adoption
    We tailor AI solutions to meet specific business needs for both internal stakeholders and external clients, facilitating enterprise tool rollouts while providing ongoing support to optimise AI deployments.
  • Innovation enablement
    We advocate continuous learning, fostering GenAI literacy to encourage innovation. By conducting interactive workshops, we collaborate closely to pinpoint AI use cases, developing strategic GenAI solutions tailored for success.
  • Responsible AI implementation
    We implement frameworks to enable ethical, effective, and scalable AI usage to help accelerate innovation while addressing risks.

Explore our AI innovations

Real stories. Real results.

Powered by Singapore AI Factory

AI-Enabled Shipping Workflow

We streamline shipping workflows by enabling customer self-service and automating document processing

Your process Before After
Customer query resolution 2–3 days Real-time customer self-service with instant document validation
Document processing 20 mins per Bill of Lading and related docs Automated extraction helped a single client save over 660 man -hours monthly, accumulating to 8000 hours saved annually
Document handling Manual entry of 150+ page contracts per shipment Resources refocused on strategic tasks
Outcome High error rate and manual strain 95% accuracy in multi-language document processing

Powered by Singapore AI Factory

Information Transformer

We accelerate information processing to deliver sharper, actionable insights

Your process Before After
Document handling 15 mins – 1h per document 80% in time reduction
Process Manual review and summarisation AI-driven extraction into structured formats
Output Inconsistent across engagements Scalable and consistent across document types
Estimated savings Labour-intensive extraction process Over 10,000 man-hours saved annually

Automated Contract Review

We simplify contract analysis with Legal Gen AI, transforming lengthy processes into streamlined precision

Your process Before After
Review time 1 day per contract A few minutes per contract
Turnaround Time 3–6 months for 200 contracts < 3 weeks for 200 contracts
Workload Labour-intensive, manual review Systematic extraction of up to 25 variables
Quality Prone to errors, oversights Focus on higher-value legal work via automation

Explore our AI case study

Real stories. Real results.

Powered by Singapore AI Factory

AI-Enabled Shipping Workflow

Streamlined shipping workflows by integrating real-time customer service and automated document processing to enhance efficiency.

Your process Before After
Customer query resolution 2–3 days Real-time customer self-service with instant document validation
Document processing 20 mins per Bill of Lading and related docs Automated extraction helped a single client save over 660 man -hours monthly, accumulating to 8000 hours saved annually
Document handling Manual entry of 150+ page contracts per shipment Resources refocused on strategic tasks
Outcome High error rate and manual strain 95% accuracy in multi-language document processing

Powered by Agent OS

Agent-Driven Evaluator

Harnessing agentic workflows and modular systems for content management, accelerating evaluation speed, accuracy and sensitivity detection.

Your process Before After
Content review Human reviewers yield inconsistent outcomes 30% faster decisions via seamless agentic evaluation
Rule deployment Domain-specific, siloed logic Modular agents enable 40% faster deployment
Sensitivity checks Human-led, prone to misses 70% boost in detecting sensitive/objectionable content
Governance Limited audit trail and transparency Transparent inputs and outputs increase audit efficiency by 30%

Simplifying contract extraction for regulatory compliance with Legal Gen AI

Improving efficiency in contract analysis by transforming lengthy processes into streamlined precision

Your process Before After
Review time 1 day per contract A few minutes per contract
Turnaround Time 3–6 months for 200 contracts < 3 weeks for 200 contracts
Workload Labour-intensive, manual review Systematic extraction of up to 25 variables
Quality Prone to errors, oversights Focus on higher-value legal work via automation

Powered by Singapore AI Factory

Information Transformer

Accelerating information processing to deliver insights with sharper precision

Your process Before After
Document handling 15 mins – 1h per document 80% in time reduction
Process Manual review and summarisation AI-driven extraction into structured formats
Output Inconsistent across engagements Scalable and consistent across document types
Estimated savings   Over 10,000 man-hours saved annually

We're part of the AI movement

Global AI effort

  • Newly launched, PwC’s agent OS is a new foundational capability for orchestrating enterprise-ready AI agents at scale.
  • We’re investing US$1.5 billion into scaling our capabilities, upskilling our people and rolling out AI securely across our network.
  • We have alliances with the leading AI players, from Microsoft to Meta, AWS to Anthropic, so you’ll get the right model for today and tomorrow.
  • We put AI to work across our network, empowering our people with our award-winning ChatPwC, leveraging our new PwC agent OS, with over 250 AI agents deployed for specific tasks to maximise business impact.
  • As a pioneer in the responsible use of AI, we design and build your AI with a commitment to security, ethics and compliance—from blueprint to breakthrough.

Joe Atkinson
Global Chief AI Officer, PwC

"Singapore's AI Hub will help power the responsible and trusted development of cutting-edge and scalable AI solutions to serve the leading businesses and innovators in Singapore and across the region. The Hub helps broaden the reach of PwC's global AI factory, which now connects talented developers and engineers across more than 40 territories in the PwC Network."

Hear what our AI Hub is all about from our leaders

Our AI Hub is committed to advancing the responsible creation and scaling of AI solutions, catering to businesses and innovators in Singapore as well as the region.

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AI Hub: Hear from our leaders

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Connect with the AI Hub team

We unite different expertise to innovate responsibly, and scale reliable solutions.

Singapore AI Hub Leadership

Marcus Lam

Executive Chairman, PwC Singapore

Email

Greg Unsworth

Digital and Data Services, Risk Services Leader, PwC Singapore

+65 9848 6025

Email

Anthony Dias

Partner, AI Hub Lead, PwC Singapore

+65 9731 1450

Email

AI Transformation

Phaedra Pang

Director, AI Transformation, PwC Singapore

+65 9669 6755

Email

AI Factory

Lee Lim

Director, AI Factory, PwC Singapore

+65 8855 5608

Email

Lines of Service Champions

David Lee

Partner, Assurance Transformation, PwC Singapore

+65 9780 1349

Email

Shaun Ng

Partner, PwC Singapore

+65 9780 3792

Email

Justin Ong

Financial Services Leader, PwC Singapore

+65 9731 3758

Email

Liao Jie Hong

Digital Tax Leader, PwC Singapore

+65 9755 2031

Email

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Winston Nesfield

AI Advisory Leader, South East Asia Consulting, PwC Singapore

+65 9159 1425

Email

Luke Soon

AI Leader, Digital Solutions, PwC Singapore

+65 9049 6290

Email

Nur Ashikin Ahmad

Partner, Digital Audit and Assurance, PwC Singapore

+65 9637 5072

Email

Eric Chin

Director, Asia Pacific NewLaw, PwC Singapore

+65 9099 6273

Email

Maheshwar V

Partner, PwC Singapore

+65 9830 5063

Email

Explore how to create and protect value

NewLaw (Legal Tech)

We help in-house legal departments and law firms to support the strategic objectives of your businesses, while delivering technology enabled legal services at scale.

Chief Technology Officer (CTO) as‑a‑Service

Explore our one-stop-shop for all technology related needs including data, cyber security, modern technology, enterprise systems and cloud.

Digital Solutions, Risk Services

Discover how you can effectively promote data-driven ways of working, digital solutions, cloud technology and more.

Digital Tax

The tax function will need to evolve as businesses adapt to an increasingly digitised environment. With technology, the tax function of tomorrow is set to transform.

Assurance and audit

PwC audit innovation combines people and technology to deliver exceptional quality, save you time and give deeper insight. Discover how PwC is re-imagining the audit.

Insights

Sharp takes on what’s next

What AI means for your workforce strategy: 5 takeaways from the 2025 AI Jobs Barometer

PwC’s 2025 AI Jobs Barometer reveals how AI is raising wages, reshaping roles, and accelerating demand for new skills across industries.

Learn more

2025 AI Business Predictions

Explore PwC’s AI predictions with actionable strategies, industry insights, and trends shaping AI’s role in business transformation for 2025 and beyond.

Learn more

PwC commits over US$4 million in new AI Hub in Singapore

TThe PwC network will commit over US$4 million in Singapore over a three-year period to establish this AI Hub, with support from the Singapore Economic Development Board (EDB).

Learn more

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