ASEAN-6 eReadiness 2025

Overall light-vehicle sales appear to be stabilising with a 1.5% decline in total industry volume (TIV) as of 3Q25, alongside significant xEV growth and a slowdown in internal combustion engine (ICE) vehicles across most markets. This dynamic shift is driven by Chinese and local EV OEM newcomers gaining ground, challenging the conventional dominance of Japanese, Korean, and Continental OEMs.

EV ownership in ASEAN-6 remains limited, with only about 11% of respondents owning an EV. However, the outlook is strong—around 76% plan to purchase an EV within five years, reflecting broad market optimism. While scepticism persists among lower-income and suburban consumers, improving affordability and infrastructure are expected to ease concerns and accelerate adoption.

ASEAN-6 holds a ‘middle of the road’ position in global eReadiness, but notable outliers exist—Singapore leads the region, ranking second only to Norway, while the Philippines lags behind. Strong EV demand and supportive policies are driving progress, but infrastructure and supply remain key areas for improvement across most ASEAN-6 markets.