PwC launches Asia Pacific Marketplace to help clients accelerate digital transformation

KUALA LUMPUR, 17 May 2023: Digital transformation for businesses has gone far beyond a buzzword. However, the question is no longer whether digital can provide value, but rather how it can increase resilience and agility, and reduce cybersecurity and data privacy risk in an increasingly complex environment.

In response, PwC has embraced an asset-based services strategy - combining their traditional professional services with digital assets to deliver human-led, tech-powered solutions. As part of this strategy, PwC has launched the Asia Pacific Marketplace, the first of its kind in the region, across Indonesia, Singapore, Malaysia, Thailand and Vietnam with other territories soon to follow. 

This is a digital ecosystem where their clients can explore digital solutions, built by PwC and its alliance partners, for business issues such as cybersecurity, data and analytics, digital transformation, ESG, organisational effectiveness, risk management, tax and upskilling. Each digital asset is created with unique, real-world perspectives and deep industry knowledge gleaned from serving the world’s largest and most complex companies. 

Over 12 months, PwC’s Asia Pacific Marketplace has introduced over 160 innovative digital assets with more being added, ranging from licensed Software as a service (SaaS) products, tech-enabled services (asset-based services) to managed tech services, to the market. 

Vishy Narayanan, PwC Asia Pacific Chief Digital & Information Officer commented: “The launch of PwC’s Asia Pacific Marketplace demonstrates the power of working together across the region and marks a new milestone for more differentiated and integrated solutions for our clients. We firmly believe the future of professional services is in asset-based and managed services which allows us to drive real results at speed and scale.”

Co-creating approach to deliver sustained outcomes

It is crucial that organisations embrace a collaborative mindset and seek out strategic alliances to achieve sustained outcomes, as highlighted in PwC’s 26th Annual Global CEO Survey - Asia Pacific. This includes broadening the breadth and scope of the alliance ecosystem. To harness this, PwC has built strong relationships with specialist software and platform businesses to co-create a comprehensive set of services and products designed around delivering value to organisations.

Clients are also part of the co-creating process. PwC works alongside their clients to trial, test and tailor these digital assets in their actual business environment, allowing a continuous feedback loop. This approach allows PwC to deliver the right tech with the right scale, at the right time.

Sundara Raj, Chief Digital Officer for the PwC Malaysia-Vietnam (MYVN) firm, commented: 

“We take great pride in the development and growth of PwC's Marketplace, from its inception in Malaysia in September 2021, its expansion to other regional economies, to the start of a new chapter in our regionalisation journey with the launch of PwC's Asia Pacific Marketplace. This unique digital ecosystem complements our existing range of asset-based services. 

The adoption of digital technologies is increasingly vital for businesses of all sizes. While we acknowledge the commendable efforts made by Malaysian businesses in embarking on digital transformation, there is still significant untapped potential to fully leverage the advantages of digital enablement. PwC's Asia Pacific Marketplace firmly reinforces our commitment as a community of solvers, to assist our clients in tackling their most critical challenges through the transformative power of digital technologies.”

ENDS