PwC Consulting Establishes e-Sports Business Development Office
Aims to create ecosystem for e-sports from launch of new business to team strengthening and support for second career of players
November 21, 2018
PwC Consulting LLC
PwC Consulting LLC (Chiyoda-ku, Tokyo; CEO Susumu Adachi; hereinafter referred to as “PwC Consulting”) announced that it established the e-Sports Business Development Office on November 21, 2018. The business will provide advisory services to companies aiming to enter the e-sports related business, which is attracting attention around the world, in the three fields of business entry, team strengthening and second career.
E-sports business entry support service
PwC Consulting will provide support to companies aiming to enter the e-sports business newly in areas from forming internal consensus to formulating revenue models as well as scouting for players and opening of training facilities. It will also provide support in building the governance, risk management and compliance, which are necessary for operating a team and league, as well as in brand building and utilization of social media, both of which are important for an e-sports team.
Team strengthening support service (data analytics)
Factors necessary in measuring the performance of an e-sports player are largely classified into four categories of ability, temperament, condition, and environment, which will then be investigated from various angles leveraging the AI and analytics capabilities of PwC. Support will be provided taking into account factors ranging from the analysis results of each game to action reforms for performance improvement. As for the knowledge gained by analysing the performance of the player and team (factors influencing productivity and organizational communication, etc.), PwC Consulting will provide support also for product development by applying them in other fields.
Second career support service
Similar to other professional sports, e-sports players also face challenges of building a second career. PwC Consulting focused on the similarities in skills and mind-set required for e-sports players and cyber security professionals and will propose a career switch to the security industry to players who retire from the frontline. This could also be a choice that would solve the shortage of security-related human resources, which has become a serious social issue. Specifically, PwC Consulting will provide support to e-sports players by offering training and helping them build their careers. It will also provide support for building a dual career where an active e-sports player builds a career as a cyber security professional as well as for the introduction of a mentor system.
PwC Consulting will build a system composed of more than 10 consultants within a year from now in order to realize these support services, and aims to achieve a net sales of two billion yen within five years.
PwC’s Global Entertainment & Media Outlook 2018-2022 forecasts the e-sports market to reach 180 billion yen globally in 2021 and the number of e-sports players to reach 100 million. PwC Consulting aims to contribute to the sound growth of e-sports business in Japan by forming an ecosystem that includes new entry to profit generation as well as to business expansion and support for second career of players in the e-sports-related market, which is expected to expand rapidly.
Services provided by e-Sports Business Development Office and its activities
E-sports business entry support services
- Support to launch e-sports business
- Support to formulate revenue model
- Support to find sponsors and alliance partners
- Support to build leagues and hold tournaments, and support for participation
- Support for governance and risk management, and compliance building
- Support for security assessment and security measures
- Support for brand building and social media utilization
Team strengthening support services (data analytics)
- Support for improving players’ performances based on analytics
- Support for team strategy and tactics formulation based on analytics
- Support for product development based on analytics knowledge
Second career support services
- Training for nurturing cyber security human resources
- Support for building second and dual careers
- Mentor system
About PwC Consulting LLC
PwC Consulting LLC offers comprehensive consulting services from strategy through execution. In collaboration with the PwC global network we work to resolve complex and challenging management issues faced by our clients, helping them bolster their competitive advantage in the global market.
About PwC
At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 158 countries with more than 250,000 people who are committed to delivering quality in assurance, advisory and tax services.
About PwC Japan Group
PwC Japan Group represents the member firms of the PwC global network in Japan and their subsidiaries. Each firm of PwC Japan Group undertakes its business as an independent and separate corporate entity.
To address complex and diversified business challenges, PwC Japan Group consolidates expertise of assurance, deal advisory, consulting, tax and legal services as well as enhances its structure in order to cooperate organically. As a professional service network with a total number of more than 6,300 partners and staff, PwC Japan Group provides quality client services to meet their needs and expectations.
