Driving future mobility for sustainable smart cities

Table of contents

Table of contents


Chapter 1: Current landscape of cities
 1-1: Key challenges surrounding cities
 1-2: The importance of sustainability

Chapter 2: The human-centric approach
 2-1: What is the human-centric approach?
 2-2: Humanizing the digital experience for all

Chapter 3: Sustainable mobility for all
 Passenger mobility
 Delivery services and logistics
 Mobility infrastructure

Chapter 4: Redesigning smart cities

A way forward

The importance of sustainability and the human centric approach

At PwC Consulting and Google, we believe that a sustainable smart city is defined by the following 3 elements: eco-friendly infrastructure, economic viability, and well-being. And when building a sustainable smart city, it is vital that the city grows by balancing all of these 3 elements, rather than focusing solely on any one.

Three elements of a sustainable smart city

In order to achieve this, it is necessary to utilize technologies, and modern technology provides substantial opportunities for smart city use-cases. However, technology-led approaches that fail to take into account the interest of the people who live in, work in, and visit the city are fundamentally flawed, and will eventually lead to the demise of any initiative.

Therefore, it is important to take a “human-centric approach,” which positions the service users’ needs at the core of every project while engaging all stakeholders in the development process.

Sustainable mobility for all

Considering the balance of the abovementioned 3 elements is also very important for implementing mobility solutions in smart cities. In this report, we categorize mobility services as “passenger mobility for the movement of people,” “parcel delivery and logistics for the movement of goods,” and “infrastructure that supports the operations of these mobility options.” To enable sustainable smart mobility solutions, we must also balance each of these respective elements with seamless data integration that spans multiple domains.

Sustainable mobility solutions

Transformation of the city through overall optimization

Various types of solutions and services can be effective for optimizing mobility and travel, which can in turn contribute to carbon-neutral efforts and ultimately to achieving a sustainable smart city. Improving the efficiency and convenience of individual solutions is therefore essential. At the same time, however, there is a natural limit to what can be achieved through individual solutions. Therefore, to realize a sustainable smart city, further improvements at a city-wide level are also necessary.

We believe that the most important aspect of a smart city is that the platform, services, and technologies provide solutions to the users’ actual needs, as services provide value only when they are used. We suggest 5 major points to consider when developing a smart city.

5 aspects of sustainable smart cities

We hope that this report on sustainable smart cities, incorporating various mobility cases, will provide valuable insights for the development of human-centric cities. 

You can download the full report below.

Our Team

Norio Katayama

Partner, Chief Human Resource Officer PwC Japan Group Energy,Utilities and Mining Industry Leader, PwC Consulting LLC


Akira Yasuda

Director, PwC Consulting LLC


Yuji Fujita

Director, PwC Consulting LLC


Kentaro Abe

Director, PwC Consulting LLC


Akira Naito

Senior Manager, PwC Consulting LLC


Miki Edamoto

Director, PwC Consulting LLC



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