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PwC Legal Japan - Our people - Satoko Kinoshita

Satoko Kinoshita

Bar Admission: Japan, Daini Tokyo Bar Association (2008)
Languages: Japanese, English
Areas of practice: General corporate and M&A, Governance and compliance, Regulatory implications and finance, Innovation, Public sector

Satoko Kinoshita’s practice is focused on domestic and cross-border M&A transactions and general corporate matters. She also has experience in providing legal advice on financial matters including aviation finance.

She has represented Japanese and international companies in the automotive, electrical equipment, telecommunications, pharmaceutical, medical device and aviation industries.

Prior to joining PwC Legal Japan, she worked for the Tokyo office of a US law firm and also served as a fixed-term deputy director at the Secretariat of the Consumer Commission of the Japanese Cabinet Office.

At the Secretariat of the Consumer Commission, Satoko observed overall trends related to the relevant government authorities and self-regulatory organisations from an independent standpoint concerning the development of regulations applicable to the digital platform industry, regulations regarding advertising, and personal data protection. From the perspective of consumer protection, she was also involved in research and deliberations for a best-practice approach to self-regulation, civil rules and administrative regulations in the aforementioned areas.

She joined PwC Legal Japan in 2021.



Osaka City University (Bachelor of Law)

Professional experience

2008 - 2016

Squire Patton Boggs (Tokyo Office)

2019 - 2021

Secretariat of the Consumer Commission, Cabinet Office, Government of Japan

2021 - 

PwC Legal Japan

October 2021 -

The Second Ethics Committee, The Jikei University School of Medicine


December 2021

“Legal System and Practice on the Act concerning Preservation of Electronic Books” (電子帳簿保存法の制度と実務) (co-author), Seibunsha

December 2021

“Overall trends of the relevant government authorities concerning the development of regulations applicable to the digital platform industry from the perspective of consumer protection” (消費者保護の観点から俯瞰した デジタルプラットフォームに関する関係行政機関の動向), PwC Legal Japan News

December 2020

“How deceptive subscription practices harm consumers, and ideal approaches to legal regulations” (定期購入被害の実情と法規制のあり方), Current Consumer Law (現代消費者法) No. 49 (15 December 2020)

October 2020

“Opinion on ‘Deceptive Trial Offer Business Practices’ (akushitsuna otameshishoho) dated 26 June 2020” (2020.6.26.「『悪質なお試し商法』に関する意見」について), Consumer Law News(消費者法ニュース) No. 125 (26 June 2020)
March 2020

“How digital platform businesses are affecting consumers” (デジタルプラットフォームビジネスをめぐる消費者トラブルと利用の実情), Current Consumer Law (現代消費者法) No. 46 (15 March 2020)  


May 2013

Legal issues and documentation in aviation finance (航空機ファイナンスにおける法的課題とリーガルドキュメンテーション)