Data-driven company and data-driven service portfolio: PwC Hungary is starting its 2026 financial year with the appointment of three partners distinguished by their expertise in digitalization and cutting-edge technology solutions. Márton Kalavszky specializes in audit automation, Péter Lajtai focuses on data-driven operations in the financial sector and corporations, and Kornél Szeőcs is an expert in the innovative development of tax solutions.
Márton Kalavszky becomes an Assurance Partner where he will manage an expanding portfolio of clients with a focus on locally owned, listed groups in the Consumer, Industrial Products, and Financial Services sectors.
His strategic focus is on transforming audit processes through automation of repetitive, low-value tasks, integrating AI and utilizing open-banking solutions to enhance audit efficiency and quality, subsequently creating added value for PwC clients across CEE.
In addition to his role as a part of the CEE transformation team, Márton will continue to serve as the CEE Assurance Technology Leader, overseeing audit tools, technologies, and internal AI use. He will sustain his oversight of data initiatives within Broader Assurance Services in Hungary, delivering comprehensive data solutions to clients.
Márton began his professional career in 2006 and joined PwC in 2015. He holds a degree from Budapest Business School, College of Finance and Accountancy, and is a fellow member of the Association of Chartered Certified Accountants as well as a registered auditor in Hungary.
Péter Lajtai becomes a joint Consulting and Broader Assurance Services (BAS) Partner in Hungary taking cross-functional roles to further evolve business areas requiring a robust One Firm approach. His responsibilities include modernizing CFO-related areas through digitalization strategies and capitalizing on data assets and AI with business and technology consultancy. These services aim to enhance data-driven organizational operations via targeted implementation.
As Data & AI Platform leader, Péter will maintain a focus on local key clients, while fostering collaborations within and outside PwC, both locally and internationally, prioritizing large client partnerships.
Péter joined PwC in 2011 and spent 5 years in BAS before joining the Consulting team 9 years ago.
He holds an MSc degree in Management and Leadership from the Corvinus University of Budapest.
Kornél Szeőcs steps into a leadership role in expanding the tax and legal division as a partner. He will oversee the VAT advisory area in Hungary, guiding four teams, while supporting the unified client and market approaches of PwC as the "One Firm" strategist.
Since joining PwC in 2010, Kornél has leveraged his innovative approaches to transform VAT advisory services into technology-driven offerings and has been instrumental in developing e-invoicing and e-archiving solutions.
His career includes work in Switzerland, Romania, and Serbia, collaborating with local teams to implement CEE e-invoicing solutions. Kornél holds a law degree from Pázmány Péter Catholic University, and studied for his masters’s degree at Jean Moulin Lyon 3 University. He is a certified tax advisor and holds a Master of Laws degree in International and European Taxation from Eötvös Loránd University.
Notes to editors:
About PwC
At PwC, we help clients build trust and reinvent so they can turn complexity into competitive advantage. We’re a tech-forward, people-empowered network with more than 370,000 people in 149 countries. Across audit and assurance, tax and legal, deals and consulting, we help clients build, accelerate and sustain momentum. Find out more at our website, where you can also find earlier press materials. Our most recent Sustainability Report is available on our Corporate Responsibility website.
© 2025 PwC. All rights reserved. In this document, “PwC” refers to the PwC network and/or one or more of its member firms in Hungary, each of which is a separate legal entity. For further details, please see www.pwc.com/structure.
Contact us
