In Vietnam, AI is significantly reshaping work and employee expectations. The PwC’s Global Workforce Hopes and Fears Survey 2025, capturing insights from over 1,000 workers in Vietnam, reveals notable momentum. The workforce is adopting AI at a rate significantly faster than many of its global peers, supported by a general sense of optimism about the future.
This positive outlook appears to be rooted in tangible outcomes, as many employees see a connection between new technology, their career advancement, and improved financial well-being. This dynamic presents both an opportunity and a responsibility for leaders: to steer this transformation thoughtfully, ensuring it enhances human capability and supports employee well-being, rather than focusing solely on productivity gains.
By exploring the hopes and fears of Vietnam’s workforce, this report highlights their evolving relationship with technology and their career aspirations. Ultimately, it outlines a strategic path forward for leaders—one focused on building trust, fostering continuous learning, and adapting work to successfully navigate the changes ahead.
Key findings
Vietnam shows strong momentum in AI adoption
The workforce is proactively engaging with new technology, seeing it as a tool for advancement.
The dual impact of technological change
While technology is boosting satisfaction, it also highlights the need to support employee well-being.
Evolving expectations for recognition and reward
A confident workforce expects fair reward. It indicates that compensation strategies must align with employee contributions to maintain motivation and talent.
A workforce ready to upskill for the AI era
Employees are seeking a clear path for skill development and see employers as key partners.
Six key actions to fuel workforce motivation in the AI era
1Acknowledge the uncertain future
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2Address trust gaps |
3Inspire employees with a clear vision |
4Create skill pathways
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5Motivate to innovate—and reinvent |
6Make job security and fair pay a priority |
In Vietnam's rapid economic landscape, the workforce's greatest hope is relevance, and its deepest fear is obsolescence. It’s fascinating to see how quickly the Vietnamese workforce is embracing AI. It’s driven by more than just curiosity; they are seeing tangible benefits to their work and careers. The opportunity for leaders is to build on this momentum. People & Cultural Transformation succeeds when it empowers people to shape the change, not just endure it.
Download full report here
PwC’s Global Workforce Hopes and Fears Survey 2025 - Vietnam highlights
Get in touch
Mohammad Mudasser
Director, Deals - Transformation, PwC Vietnam
Tel: +84 28 3823 0796, Ext. 3322