Trusted valuations, strategic insights, local expertise

Valuations

Valuations

Our Thailand Valuations team delivers robust, defensible valuations backed by global methodologies and deep local market knowledge. We work with you across industries—from​ high-growth startups to established corporates. Our strategic insights help you make confident decisions about transactions, financial reporting, and tax planning​.

A valuation is more than just a number.

Every valuation gives you a figure, but that number alone doesn’t tell the full story or make the decision for you. Real valuation goes deeper. It requires expert analysis and a clear understanding of the facts behind the numbers. That’s where our Valuations team comes in. We offer thorough, well-rounded advice that looks at every angle of your business. We work closely with you to identify what drives value—and how to protect, improve or enhance it. Our goal is to help you make informed decisions with confidence.​

A valuation is more than just a number.

Trusted valuations, strategic insights, local expertise

Based in Bangkok, our Valuations team supports you across a wide range of industries. With deep experience and a strong commitment to quality, we deliver reliable valuation services tailored to your business needs.​

Here’s why we’re the right choice:​

  • Industry expertise: We have a proven track record across sectors. Our valuations reflect real-world business conditions.​​
  • Global insights: Through our Deals network, we stay connected to market trends and valuation practices across borders—we give you relevant, up-to-date advice.​​
  • Collaborative approach: We work closely with our other experts in Deals Strategy, Tax, and Accounting advisory. We help you solve complex challenges, build value, manage risk, and improve performance.​​
  • Value for money: Our services are competitively priced—without compromising on quality or insight.​

 

Our services

M&A valuation: informed decisions start here

In any M&A transaction, we know how important it is to understand the true value of the target company. We support your decision-making​ by delivering clear, well-founded valuation reports that go beyond the numbers. We dive deep into the target company’s financial and​ operational performance as well as consider market trends and economic conditions. Using proven valuation methods, we determine a fair​ market value. We help you make confident, informed decisions throughout the deal process.​

Tax valuation support: independent, insightful, compliant

We provide independent valuation opinions to support a wide range of tax-related matters. Whether we’re working on tax restructuring or​ checking compliance with tax laws and regulations, our Valuations team gives you clear and well-supported valuations. We work to meet​ both your business needs and regulatory requirements. By combining technical expertise with a deep understanding of tax frameworks, we​ help you navigate complex tax scenarios with confidence and clarity.​

Financial reporting valuation: trusted insights for compliance and credibility

We provide expert valuation opinions to support your audit and financial reporting requirements. We’ll help you meet regulatory standards as well as maintain your stakeholders’ trust. Our services include:​​

  • Pre-deal purchase price allocation (PPA): we conduct preliminary assessments to help you understand the potential impact of an acquisition on your financial statements.​​
  • Post-deal PPA: we deliver valuations aligned with accounting standards to fairly allocate the purchase price among your acquired assets—both those already on the balance sheet and newly identified intangible assets—and liabilities assumed.​​
  • Intangible asset valuation: we offer expert opinions on the value of intangible assets, including customer-related assets, brands/ trademarks, licenses, and internally developed software. Our valuations can support both transactions and your financial reporting.​​
  • Impairment testing: we assist you in conducting impairment tests for goodwill, investments, or a group of assets identified as a cash-generating unit (CGU), as required by accounting standards. We test these annually or when impairment indicators arise. We help assess whether the carrying value of goodwill, investments, or the CGU exceeds its recoverable amount. Using methods such as Discounted Cash Flow (DCF) analysis, we determine value-in-use or fair value less costs of disposal.​​

We make sure our valuation assessments are thorough, well-supported, and aligned with relevant accounting standards. Let us help you maintain transparency and credibility with your auditors and stakeholders.​

Financial modelling: turning strategy into numbers

We support you with robust financial modelling for a variety of purposes, including potential M&A transactions and internal decision-making. Our models deliver clear, data-driven insights to help you assess business performance, forecast future outcomes, and evaluate strategic options. Whether you’re exploring a deal, planning for growth, or assessing financial impact, our modelling helps you understand the key drivers of value. Make informed, confident decisions. We tailor each model to your specific needs and build it on relevant assumptions using industry best practices.

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Contact us

Chantanuch Chotikapanich

Chantanuch Chotikapanich

Deals Leader, PwC Thailand

Tel: +66 (0) 2844 1000

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