Customer Experience

We help brands - and the businesses that bring them to life - move at the speed of customers.

Customers today expect enjoyable and consistent interactions across all touchpoints.

This means turning customer data into timely actionable insights, creating standout experiences that build stronger bonds with brands for the right customers across the right channels.

Our multidisciplinary approach to customer experience innovation gives you a 360-degree view of how to better create and deliver the right differentiating experiences to the right customers at the right time.

digital services - customer experience

Better engage your customers

Are you aligning your brand promise, products and services, channels and pricing with your customers’ touchpoint and consumption experiences?

Customer Experience is now one of the key sources of competitive advantage.

Get it right and it will build customer engagement and revenues; get it wrong and risk losing customers, negative impact on your corporate reputation and loss in revenues and market share.

Are you asking these questions?

  1. How do I put my customers at the centre of my product design?
  2. What is a customer value indicator for my business?
  3. How do I connect emotionally and economically with my customers?
  4. How can I demonstrate and deliver my brand promise during every interaction?
  • Work with you to map the customer journey, identify the moments that matter, and design and implement a differentiated  customer experience that delivers on your brand promise
  • Help you to develop a multi-channel experience that is integrated across channels and to back office systems to deliver a seamless experience
  • Help you identify how digital technologies can optimise and enhance the customer experience, whether through new channels or new products and services


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Past events

Customer 360: Experience is Everything
Sandbox 1
Experience is Everything

How can I demonstrate and deliver my brand promise in every interaction?

Sandbox 3
Accelerating Problem Solving & Innovation

How do I put my customers at the centre of my product design?

Sandbox 2
Analytics Simplified

What is a customer value indicator for my business?

Sandbox 4
Designing for Humans

How do I connect emotionally and economically with my customers?

The Dawn of a New Era
Sandbox 1

Designing for Humans

Sandbox 2

Analytics Simplified

Sandbox 3

Accelerating Problem Solving & Innovation

Contact us

Michael Graham

Partner, PwC Malaysia

Tel: +60 (3) 2173 0234

Natasha Yap

Director, PwC Malaysia

Tel: +60 (3) 2173 0898

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