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Customer experience

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We help brands—and the businesses that bring them to life—craft next gen customer experiences.

Your customers are tech-savvy and know what they want, when they want it. 

You’ll need to glean insights from customer data. Create standout experiences that allows them to build stronger bonds with your brands. And do this for the right customers across the right channels.  

We use a multidisciplinary approach to create a 360-degree view, so you can deliver the right experiences to the right customers at the right time. 

digital services - customer experience

Transforming the customer experience

Your brand promise, products, services, channels, and pricing will need to align with your customer expectations and touchpoints. After all, customer experience is a key competitive advantage in a saturated market.

We work with you to define your customer experience so you can build customer engagement and grow your market share in the areas that matter to you.  

Are you asking these questions?

  • How do I put my customers at the centre of my product design? 

  • What is a customer value indicator for my business? 

  • How do I connect emotionally and economically with my customers? 

  • How can I demonstrate and deliver my brand promise during every interaction? 

How we can help you

  • We work with you to map the customer journey, identify the moments that matter, and design and implement a differentiated customer experience that delivers on your brand promise 

  • We help you develop a multi-channel experience that is integrated across channels and to back office systems to deliver a seamless experience 

  • We identify how digital technologies can optimise and enhance the customer experience, whether through new channels or new products and services

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Contact us

Rakesh Mani

Rakesh Mani

Partner, Consumer & Industrial Products Leader, PwC Malaysia

Tel: +60 (3) 2173 0629

Email
Edward Clayton

Edward Clayton

Deals Partner, Deals Strategy & Operations Leader, PwC Malaysia

Email
Clifford Yap

Clifford Yap

Partner, Tax, PwC Malaysia

Tel: +60 (16) 223 8208

Email
Gan Wee Fong

Gan Wee Fong

People Leader and Assurance Partner, PwC Malaysia

Tel: +60 (3) 2173 0700

Email
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