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Redefining the finance function
Digital finance
Finance is shifting from a transactional role to becoming a true business partner. With customer-centricity at the heart of businesses, finance can no longer work in isolation—the function must evolve to partner effectively with agility, responsiveness, and relevance.
The four forces challenging the future of finance
Emerging digital trends create urgent pressure for finance roles and capabilities to change and better support the business.
Emerging technologies
Growing data volumes and siloed information systems create opportunities to improve and enhance cross-collaboration.
Despite the enthusiasm surrounding AI, only 34% of CEOs express trust in incorporating AI within key processes in their companies.
Workforce skills gap
Building the finance workforce of the future is key to your success. To get there, businesses must improve digital literacy, invest in data analytics and science skills and promote interdisciplinary teams to drive new approaches.
35% of CEOs in Malaysia concerned about availability of key skills (in the next 12 months)
Investor and cost pressures
Rising cost pressures, growing global competition and a tougher regulatory environment create fiercer challenges for businesses than ever before.
Nearly 68% anticipated global growth to improve in the next 12 months, a significant increase from just 23% in last year’s survey
Reporting and analytics
We build sustainable and scalable analytics infrastructure that monitors your business performance holistically to support better decision making.
59% of CEOs have taken at least one significant reinvention action in the last five years
How can you transform your finance function into an intelligent digital business partner?
People, process and technology enable finance to advance digital transformation. Our modern finance transformation solution delivers connected, digitally powered offerings designed to help you customise and accelerate your transformation based on your people, process, and performance goals.
Lead with people
Finance must attract, develop and retain the right skills and talents to meet future demands. Finance leaders need to consider shifting workforce and workplace expectations to stay competitive and appealing.
As 2025 begins, a wave of optimism is sweeping across Asia Pacific. This confidence is evident in their hiring plans. 46% plan to increase their headcount in the next 12 months, similar to global CEOs
How this looks like in practice:
Finance workforce of the future
Modern finance talent seeks clarity of purpose, opportunities for learning and development, flexible career paths, a culture that embraces diversity and empowerment and a modern workplace.
Finance modern workplaces
Cloud-enabled workplaces equipped with new ways of working and collaboration tools empower remote workforces to operate smarter and faster beyond physical and geographical limits.
Lead with process
Process excellence unlocks capacity, enabling finance to allocate resources better and operate more effectively.
Where an insurance company may typically require a finance team to sift through volumes of manifests to extract claims data, a low-code automation has reduced the time and effort required by 37%
How this looks like in practice:
Process excellence and automation
Leverage customised cloud ERP and automated end-to-end transaction processes using robotic process automation. Use blockchain and speech recognition tools to make your processes more seamless.
Risk and regulatory
Predictive controls and anomaly analysis provide retrospective trend insights. You can enhance these further by integrating tools like electronic regulatory reporting.
Cloud ERP
Simplify and standardise global processes and controls with next-generation cloud ERP built on a ‘fit to standard’ design. This approach improves data quality and process efficiency.
Lead with performance
Finance plays a critical role by partnering with the business to navigate and guide performance management decisions.
76% of business analysts’ time in top performing finance functions is spent on developing insight.
How this looks like in practice:
Connected self-service data
Consolidate all financial data on a platform that unlocks better business insights. Create quality data and establish a single source of truth across disparate systems and unstructured data with real-time self-service reporting.
Performance excellence
Model and compare performance outcomes and investment trade-offs using an integrated cloud Enterprise Performance Management solution that offers real-time planning along with budget and scenario modelling.
Awards and recognition
PwC proudly received the Anaplan Asia Partner of the Year 2021 award.
Insights
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