A global shift from pilots to implementation

Autonomous mobility 2025

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  • 2025-11-12

Autonomous mobility is no longer a distant vision

It is rapidly becoming a reality on public roads around the world.

In leading countries, passenger and freight transportation services using Level 4 autonomous driving are transitioning from ‘pilot’ to ‘implementation’. As services become localised to meet regional demand, companies from the US and China currently dominate the industry.

While Level 4 autonomy is advancing in commercial applications such as passenger and cargo transport, privately owned vehicles are seeing enhancements to Level 2 driver assistance systems, with the emergence of advanced L2+ and L2++ features (ADAS).

Figure 1 : Transition from 'pilot testing' to 'advanced implementation'

Scaling autonomous mobility requires parallel progress—commercial models that earn their keep, communities that are engaged and informed, technologies that are verifiably safe, and regulators that provide predictable guardrails. OEMs, technology firms, operators and governments each have a role. Those who invest now in operational excellence and public trust will set the standards, lower the costs and define the networks that enable safe, sustainable, city wide autonomy.

Figure 2 : Building blocks for autonomous mobility

  • Commercialisation is no longer theoretical. Leading companies-particularly in the US and China-are taking technologies to market, establishing operating models for autonomous taxis, shuttles and, increasingly, freight. Other regions such as Japan and Europe are progressing, but regulatory timetables and cost structures still shape the pace. Early movers are accumulating the practical know how that becomes hard to copy: route selection, fleet orchestration, remote operations, user experience and cost discipline.
  • User acceptance is the hinge on which scale turns. Where citizens have firsthand exposure to autonomous services, willingness to ride and pay rises. Without proactive engagement-clear communication, ride opportunities, transparent safety reporting-operators risk backlash or retreat after incidents. Successful programmes bake public trust into service design, not as an afterthought but as a condition for growth.
  • Technology is advancing on two fronts at once. Sensor costs are falling while capabilities improve, and AI driven End to End (E2E) approaches promise broader operational domains and faster development cycles. The signal is visible in growing autonomous driving distance and reduced intervention rates; yet edge case performance and safety validation remain differentiators, favouring those with rich operational data and robust redundancy.
  • Standards and regulations are catching up. UNECE WP29 is finalising Level 4 frameworks, and countries are aligning certification, permit and monitoring regimes. Where rules are clear, deployment accelerates; where they are nascent, operators must collaborate early with authorities to smooth irregular cases and build compliant services.

A global shift from pilots to implementation: Autonomous mobility 2025

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Yoshiharu Yazawa

Partner, PwC Consulting LLC

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Director, PwC Consulting LLC

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Senior Manager, PwC Consulting LLC

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Yuta Ishiko

Manager, PwC Consulting LLC

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Daiya Hochi

Senior Associate, PwC Consulting LLC

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Mario Yamaguchi

Senior Associate, PwC Consulting LLC

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