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NextGen Survey 2019 - Vietnam in focus

About the survey

PwC Global NextGen survey was first released in 2013 as a unique and unprecedented two-year global generational study. 2019 is the first year where there is strong Vietnam participation.

  • 81% of the Vietnam respondents are from the 2nd generation, much higher than Asia Pacific (61%).
  • 90% of those surveyed are 21-34 years old, relatively higher than those in Asia Pacific (65%).

In total, more than 950 family business leaders from 69 territories, including Vietnam responded to our 2019 survey - the largest survey of NextGens to date.

Key findings

Ambitions to lead are high but they yearn for mentorship and support from family

Aspire to lead but are given limited opportunity to do so

Technological change inevitably tops the list of key drivers of change in family businesses.

Gaining new skills and experience are needed to add more value to the business.

NextGens have clear views on the skills that are essential for their business.

How would NextGens rate their family business compared to its competitors?

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"Listen to the opinions of the younger generation. Allow them to try out new ideas…”

Second generationVietnam

Quiz: Which NextGen path do you follow?

Are you a transformer, steward, intrapreneur or entrepreneur?

Two years ago, we identified four paths to success: transformers, stewards, intrapreneurs and entrepreneurs. Take this short quiz to find out which NextGen path you may be on and explore recommendations and case studies tailored to you.

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Get in touch

Johnathan Ooi Siew Loke

Partner, Entrepreneurial and Private business Leader, PwC Vietnam

Tel: +84 28 3823 0796