PwC’s Global NextGen Survey 2019 - Vietnam highlights


of Vietnamese respondents are already deeply engaged in family business. But only around 31% of them are given an opportunity to lead


of respondents want to lead a venture within their family business (intrapreneurship) by 2025, compared to just 3% of respondents today.


views changing technology as a key driver of change. 55% says they can add significant value around ensuring a business strategy is fit for the digital age.

About the survey

PwC Global NextGen survey was first released in 2013 as a unique and unprecedented two-year global generational study. 2019 is the first year where there is strong Vietnam participation.

81% of the Vietnam respondents are from the 2nd generation, much higher than Asia Pacific (61%).

90% of those surveyed are 21-34 years old, relatively higher than those in Asia Pacific (65%).

In total, more than 950 family business leaders from 69 territories, including Vietnam responded to our 2019 survey - the largest survey of NextGens to date.


Quiz: Which NextGen path do you follow?

Are you a transformer, steward, intrapreneur or entrepreneur?

Two years ago, we identified four paths to success: transformers, stewards, intrapreneurs and entrepreneurs. Now, in 2019, according to our most recent survey, 46% of NextGens identified as transformers, 26% identified as stewards, 20% identified as intrapreneurs and 8% identified as entrepreneurs.

Take this short quiz to find out which NextGen path you may be on and explore recommendations and case studies tailored to you.


"Listen to NextGen's opinions. Allow us to have trials and mistakes. Current leaders could support us in opening a business of our own and experiment with new business ideas."

Second generationVietnam

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Get in touch

Hoang Hung

NextGen Club Lead, PwC Vietnam

Tel: +84 28 3946 2246