Electric driving is gaining momentum across ASEAN-6 markets.
Can automakers and policymakers keep pace with evolving consumer demands for affordability and charging infrastructure?
In the first three quarters of 2025, ASEAN-6 light-vehicle sales were broadly stable, dipping just 1.5% amid slowdowns in Indonesia, Malaysia, and Thailand. Meanwhile, xEV sales surged 62% across ASEAN-6, reaching 17% average adoption—signalling a gradual shift toward electrification across the region.
This report draws from our global eReadiness study, which surveyed over 18,000 respondents across 28 countries to understand mobility needs and readiness for electric vehicles (EVs). The insights presented here focus on the ASEAN-6 markets—Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and Singapore—from the sixth edition of the study.
ASEAN-6 TIV growth driven by electrified vehicles ❯
Overall light-vehicle sales appear to be stabilising with a 1.5% decline in total industry volume (TIV) as of 3Q25, alongside significant xEV growth and a slowdown in internal combustion engine (ICE) vehicles across most markets. This dynamic shift is driven by Chinese and local EV OEM newcomers gaining ground, challenging the conventional dominance of Japanese, Korean, and Continental OEMs.
EV ownership in the region nascent but primed for growth ❯
EV ownership in ASEAN-6 remains limited, with only about 11% of respondents owning an EV. However, the outlook is strong—around 76% plan to purchase an EV within five years, reflecting broad market optimism. While scepticism persists among lower-income and suburban consumers, improving affordability and infrastructure are expected to ease concerns and accelerate adoption.
Regional eReadiness at halfway point ❯
ASEAN-6 holds a ‘middle of the road’ position in global eReadiness, but notable outliers exist—Singapore leads the region, ranking second only to Norway, while the Philippines lags behind. Strong EV demand and supportive policies are driving progress, but infrastructure and supply remain key areas for improvement across most ASEAN-6 markets.
Download full report here
ASEAN-6 eReadiness 2025
Get in touch
Patrick Ziechmann
Partner, Deals Southeast Asia - Head of Automotive ASEAN Centre of Excellence, PwC Malaysia
Tel: +60 12 280 1871
Mohammad Mudasser
Director, Deals - Transformation, PwC Vietnam
Tel: +84 28 3823 0796, Ext. 3322