At PwC Consulting LLC (hereinafter, PwC Consulting), we conducted a three-day metaverse event for our employees from 27 to 29 June 2022. A post-event survey conducted of over 600 employees revealed a higher degree of satisfaction and desire to participate again in business events hosted in the metaverse than for business events hosted using existing online tools, and we found that participants positively reviewed the metaverse event for aspects that were distinctly different from in-person events.
At the same time, however, we faced issues regarding setup, VR-sickness, and concerns over personal information that need to be resolved. Realistically speaking, a combination of in-person events and metaverse events that use both VR headsets and other devices is likely to be necessary for the foreseeable future. Going forward, the metaverse could be used not only for internal events, but also for large-scale B2B exhibitions and business events, new product presentations and press releases, and employee training. PwC Consulting plans to continue to experiment with the metaverse first-hand to accumulate experience, and to provide the knowledge and insights we gain through these efforts to our clients.
