Masaki Yasui

Specialty

• Digital transformation (business process reform, cost reduction)
• Smart concept development (smart cities, smart factories, smart mobility, smart healthcare, smart education, etc.)
• New business development and business model development
• AI/IoT digitalisation plan
• Project management

Summary of expertise

Masaki Yasui joined PricewaterhouseCoopers Co., Ltd. in October 2014 after working at a major consulting firm. As a digital transformation (DX) expert, he provides services to a wide range of industries, with a primary focus on the manufacturing sector. He specialises in enhancing operational efficiency through digitalisation and IT modernisation. In recent years, he has been involved in the development of many new businesses that utilise digital technology. He has also provided comprehensive support from strategy through execution for initiatives such as AI/IoT digitalisation projects, smart city planning and space business ventures. Yasui is dedicated to solving social problems by connecting the public, private and social sectors.

Major achievements

• Telecommunications: DX – Smart city planning and new business development
• High-tech: Exploration of the future vision for food distribution business in 2030
• High-tech: Exploration of the future vision for SCM (Supply Chain Management) in 2030
• Media: Digital marketing and data-driven marketing
• Energy: Support for the establishment of decentralised regional energy companies in smart cities
• Electronics: Smart city business model design
• Municipalities: Support for prototyping future vision creation regarding the promotion of city planning projects