Our Purpose and Vision


In common with the other members of the PwC global network, our purpose is to build trust in society and solve important problems.

Vision 2025

In an effort to deliver PwC Purpose and remain relevant to the society, the Firm has defined clearly its future state. While “digital society” is gaining speed, we will serve various needs for “Trust” as a leading firm to build trust in the digital society through a quality-driven approach for it is the most critical foundation for our business.

To become the leading firm to build trust in a digital society [PDF]

Values and Behaviours

To fulfill its purpose, PwC has determined the five Values and Behaviours set out below. Our employees share these Values and Behaviours and put them into practice.