Get ready to go public
A company usually begins to think about going public when the funding required to meet the demands of its business begins to exceed the company’s ability to raise additional capital through other channels on attractive terms.
But simply needing capital does not always mean that going public is the right answer. There are a number of questions that a company should ask itself before deciding to go public:
- Attractive track record?
- Strong sales and earnings growth?
- Appealing products or services for investors?
- Are the market conditions right?
- Do investors perceive leadership as capable and committed?
- Do the benefits outweigh the costs of going public?
A successful IPO process encompasses the three phases of an organization’s public company journey
