Move faster with AI. Transform how your business works—and stay ahead.
Artificial Intelligence (AI)
AI isn’t just a new set of tools. It’s a new way to operate.
AI is changing how businesses run—from strategy to execution. But success depends on speed and clarity. Many organisations face delays or setbacks when trying to integrate AI across teams and systems. The challenge isn’t just adopting AI—it’s making it deliver real results, fast.
PwC helps you get there. Our AI services are designed to help you scale quickly, reduce complexity and keep costs under control. We work with you to embed AI into your operations in ways that drive smarter decisions, improve efficiency and unlock new sources of value.
With the right plan and the right technology, AI can become part of how your business works—not just what it uses.
88% of senior executives say their team or business function plans to increase AI-related budgets in the next 12 months due to agentic AI.
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The Forrester Wave™ recognition
PwC was cited as a Leader in The Forrester Wave™: AI Consulting Services, Q2 2026. Commenting on PwC, the report mentions the following:
Strategy. PwC’s solid vision and innovation for AI meet clients where they are: AI-enhanced operations, AI-native organizations, or AI-native ecosystems. Its excellent talent strategy allows clients access to onshore and nearshore labor for rapid responsiveness and to an offshore pool (from 12 delivery centers) for optimised costs. PwC has a superior mix of traditional and results-based pricing, where it puts fees at risk in a third of engagements. It is on par with supporting services for engineering and cybersecurity and in its extensive partner ecosystem — it was the first reseller of OpenAI’s ChatGPT enterprise and a launch partner for Anthropic’s industry offerings.
Capabilities. PwC builds in FinOps at the front and deploys differentiated AI operating solutions on the client’s infrastructure, helping it earn top marks in value management, AI operations, and AI architecture. The firm is on par with business strategy and excels in change management, where it applies the lessons from its own deployment of Microsoft Copilot to 230,000 PwC employees and cited double-digit productivity gains across the board.
How do you accelerate AI adoption sustainably?
Balancing the use AI to deliver near-term outcomes, transformative innovation and increased trust is not an easy task. These guiding principles can help.
Act to operationalise AI at scale
AI offers its greatest benefits when you use it at scale. For GenAI, this may require changes in your approach to model development and deployment, your technology architecture and skills.
Recognise new ROI opportunities
Boost your bottom line with AI strategies that capture indirect costs (such as new burdens on specialists and the new oversight needs of GenAI) and indirect benefits (such as improved employee and customer experiences).
Implement responsible AI to build trust
Responsible AI offers frameworks, templates and code-based assets to enhance the ethics, security, compliance and robustness of your AI usage and data governance. A responsible AI framework is a powerful tool to instill trust.
How PwC help businesses with AI/GenAI
Businesses often struggle to achieve optimal cost efficiency with their current operational models due to a number of factors:
Time-consuming nature of dealing with repetitive and mundane tasks
High cost associated with conducting market research and data analytics
Slow decision-making process due to a lack of comprehensive market insights
Absence of systematic cyber detection for protecting sensitive data and systems
Challenging in providing timely and personalised customer service
Inability to generate high-quality and creative content quickly
PwC’s services and solutions:
- AI tools
- AI Strategy consulting
- AI governance consulting
- AI application (use case) consulting
- AI platform implementation consulting
- Cybersecurity and privacy in AI/GenAI
- Data & Analytics
- Responsible AI
PwC's AI Maturity Assessment Tool
Successful adoption of AI to deliver the impact envisioned requires a holistic approach. There are 5 areas that organisations should consider and plan for in their AI roadmap to drive alignment, innovation and value creation.
Understand the implications of AI on your organisation, to define and inform your strategic response in implementing AI.
Identify and prioritise the opportunities for value creation, in order to invest in the right areas for growth or cost optimisation.
Ensure your organisation’s governance provides adequate safeguards for the use of AI.
Prepare your workforce and organisational culture with how AI can transform the ways of working.
Strengthen your organisation’s technical and security infrastructure as well as data protection capabilities to ensure scalable and safe use of AI.
How ready are you?
Use this tool to discover AI adoption opportunities that drive business outcome
Insights & Publications
Exclusive series:
Leading in AI
As AI reshapes business, this series by PwC will explore the leadership priorities that increasingly define success, from enterprise transformation and workforce readiness to governance, trust, and data foundations.
Events & Media
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