{{item.videoDuration}}
{{item.title}}
{{item.text}}
{{item.videoDuration}}
{{item.text}}
Move faster with AI. Transform how your business works—and stay ahead.
Artificial Intelligence (AI)
AI isn’t just a new set of tools. It’s a new way to operate.
AI is changing how businesses run—from strategy to execution. But success depends on speed and clarity. Many organisations face delays or setbacks when trying to integrate AI across teams and systems. The challenge isn’t just adopting AI—it’s making it deliver real results, fast.
PwC helps you get there. Our AI services are designed to help you scale quickly, reduce complexity and keep costs under control. We work with you to embed AI into your operations in ways that drive smarter decisions, improve efficiency and unlock new sources of value.
With the right plan and the right technology, AI can become part of how your business works—not just what it uses.
0:44
Trusted AI for trusted outcomes
82% of Asia Pacific CEOs have adopted GenAI (to a certain extent) in the past 12 months.
How to make GenAI work for you?
- What is GenAI?
- What is the impact of GenAI?
- How can GenAI improve business?
- What is responsible AI?
- Why choose PwC for GenAI?
What is GenAI?
GenAI is a type of artificial intelligence that allows us to create, enhance, summarise, and analyse unstructured data, such as text, code, voice and images. This type of data makes up a large portion of enterprise data and affects everything that we do as knowledge workers. It is the best window into the needs and wants of the customers, employees, candidates and collaborators for your business.
What is the impact of GenAI?
GenAI’s impact on business and society is expected to be enormous. As its capabilities expand, GenAI’s reach and its ease of use makes it more democratic.
With GenAI, developing and deploying new AI capabilities is no longer limited to data scientists, and thus, solutions can be both business and citizen-led. And, the resulting speed and productivity that GenAI brings to knowledge work can save time and money, allowing people to focus on higher-value activities. The coming explosion in AI use can allow organisations to transform their business — so long as they manage the new risks to security, privacy, bias, ethics and brands.
How can GenAI improve business?
GenAI can automate and enhance aspects of almost all business operations, ranging from customer service to software development and data analytics. For example, it can:
- Improve how you engage with your customers by enabling self-service, providing everyone the best possible interaction.
- Automate high-volume tasks, such as processing insurance claims and communications or software development tasks.
- Make it easier for your teams to understand all the unstructured data that matters — contracts, invoices, customer feedback, policies, performance reviews.
What is responsible AI?
PwC’s responsible AI strategy includes an absolute commitment to regulatory compliance with China’s cyber and data security laws, data privacy and AI regulations. PwC is compliant in the technology it uses, who and how it uses it, where the relevant data is maintained, and the alliances partners it teams up with. We put quality and integrity at the core of our culture, and these investments have been focused on balancing safety, security and stability, as they drive innovation and growth.
Why choose PwC for GenAI?
Our pioneering partners and staff are already working on AI use-cases both internally and with clients across various industries. Our goal is to extend this knowledge to our entire workforce. AI pilots have produced valuable insights, increased productivity and generated innovative solutions to problems.
PwC has established a powerful AI Studio and technology sandboxes that empower our skilled professionals to create prototypes and proofs of concept securely, rapidly and cost effectively, while strictly adhering to data security, privacy, and compliance standards.
PwC is accelerating its internal transformation by upskilling and reskilling its workforce in responsible AI, scaling expert AI talent, launching a firmwide AI collaboration hub, upgrading IT infrastructure, investing in AI, cyber security and data regulatory compliance, and securing access to future AI talents in the future.
PwC will continue to actively collaborate across its ecosystem of stakeholders, including leading technology alliance partners, startups, academia, governments, and communities. This approach will promote the compliant, secure and inclusive use of GenAI. We will also leverage our iconic Reimagine Park, a co-creation innovation platform that will generate impactful solutions to solve society’s important problems regarding sustainability, digital innovation and talent development.
How PwC help businesses with GenAI?
Businesses often struggle to achieve optimal cost efficiency with their current operational models due to a number of factors:
Time-consuming nature of dealing with repetitive and mundane tasks
High cost associated with conducting market research and data analytics
Slow decision-making process due to a lack of comprehensive market insights
Absence of systematic cyber detection for protecting sensitive data and systems
Challenging in providing timely and personalised customer service
Inability to generate high-quality and creative content quickly
PwC’s services and solutions:
- AI tools
- Strategy consulting
- AI governance consulting
- AI application (use case) consulting
- AI platform implementation consulting
- Cybersecurity and privacy
- Data analytics
- Responsible AI
PwC's AI Maturity Assessment Tool
Successful adoption of AI to deliver the impact envisioned requires a holistic approach. There are 5 areas that organisations should consider and plan for in their AI roadmap to drive alignment, innovation and value creation.
Understand the implications of AI on your organisation, to define and inform your strategic response in implementing AI.
Identify and prioritise the opportunities for value creation, in order to invest in the right areas for growth or cost optimisation.
Ensure your organisation’s governance provides adequate safeguards for the use of AI.
Prepare your workforce and organisational culture with how AI can transform the ways of working.
Strengthen your organisation’s technical and security infrastructure as well as data protection capabilities to ensure scalable and safe use of AI.
Related Insights
{{filterContent.facetedTitle}}
{{contentList.loadingText}}
{{contentList.loadingText}}
Contact us
Follow us
