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Less consumers in Vietnam are restraining their non-essential spending compared to SEA and Global.
In addition, while a modest number of global and SEA consumers responded “not concerned about personal financial situation” (14% and 13% respectively), over 25% of Vietnamese consumers are “not concerned”.
Q. Considering the current economic climate, which of the following best describes your situation regarding non-essential spending?
Q. Thinking about your spending over the next 6 months, to the best of your ability, please describe your expectations on spend across the following categories
Q. Looking ahead to the next 6 months, how do you think consumer behaviour will change?
Q. Thinking about what your employer requires at this time, which of the following statements best reflect a typical working week for you?
Q. Considering the current economic climate, to what extent would you be willing to pay a higher than average price for a product that is…?
Q. To what extent are you concerned about the privacy of your personal data when interacting with the following types of companies?
Six priorities to address - that help pave the way for greater impact