Skip to content Skip to footer
Search

Loading Results

Family Business Survey 2021 - Vietnam Report

From trust to impact

Why family businesses need to act now to ensure their legacy tomorrow

The unprecedented, tumultuous events of the past year have been an extraordinary test of resilience for almost all businesses, including family businesses.

What we learnt is that family businesses with resilience as part of their DNA have risen to meet the challenge. As in any crisis, family owners stood united, defined their commitment to their business and spoke with one voice. Family businesses relied on strong fundamentals - commitment to values, long-term thinking, sensible leverage - to send a strong message to employees, business partners and the public.

Family businesses that demonstrate a commitment to sustainability with correct actions can only strengthen the trust and goodwill which give them the licence to operate.

Our 10th PwC Global Family Business Survey unearthed the current thinking and future outlook of 2801 family business leaders across 87 territories, of which 33 were from Vietnam, representing a diverse mix of businesses and industries. For the first time, Vietnamese family businesses get to share their views and opinions on issues that matter to them. Let's explore the Vietnamese perspectives.

 

Playback of this video is not currently available

1:10

Family Business Survey 2021 Launch

Explore the data

Filter the data by Vietnam and compare it to the global average.
 

Grey bars denote global average for comparison

What was the impact of COVID-19 on sales?

Pre-COVID

55% Sales growth

55% Sales reduction

COVID Impact

55% Sales growth

55% Sales reduction

Grey bars denote global average

What are your key priorities over the next two years?

55% Expansion and/or diversification

55% Digital, innovation, technology

55% Evolving/new thinking

55% Sustainability and/or local community

Grey bars denote global average

What are your digital capabilities and priorities?

55% Strong, no longer a priority

55% Strong and still a priority

55% Not strong but is a priority

55% Not strong and not a priority

Grey blocks denote global average

Which of the statements below best describes the way you feel about the role of your family business today?

Delivering sustainable business practices

55% We want to lead the way

55% We are unlikely to lead, but we will play our part when required

Delivering benefits for the planet and human society

55% We need to lead the way

55% It is the role of the government to lead the way

Grey segments denote global average

What governance policies do you have in place?

55% Shareholders’ agreement

55% Dividend policy

55% Testament/last will

55% Family constitution or protocol

55% Family employment policy

Grey bars denote global average
Explore the data behind our survey and customise your view by country and region
Questions and Answers Global Vietnam Asia Pacific
Q10. Looking back over the last financial year BEFORE THE COVID-19 PANDEMIC would you say your sales have been
Sales growth 55% 33% 51%
Sales reduction 19% 24% 21%
Q11. And what do you think the impact of the COVID-19 pandemic will be on your sales?
Sales growth 28% 24% 26%
Sales reduction 46% 42% 48%
Q21. Which, if any, of the following are the company's TOP FIVE priorities for the next two years?
NET: Expansion/Diversification 82% 79% 82%
NET: Digital, innovation, technology 80% 82% 77%
NET: Evolving/new thinking 65% 67% 66%
NET: Sustainability/local community 39% 21% 30%
Q28.SUM. We have strong digital capabilities
Digital strong and no longer a priority 19% 9% 18%
Digital strong and still a priority 19% 21% 16%
Digital not strong but a priority 33% 21% 31%
Digital not strong and not a priority 29% 48% 35%
Q33a. Which of the statements below best describes the way you feel about the role of your family business today?
There is an opportunity for family businesses like ours to lead the way in sustainable business practices 55% 45% 52%
Family businesses like ours are unlikely to lead, but we will play our part when required 36% 45% 38%
Q33c. Which of the statements below best describes the way you feel about the role of your family business today?
In order to succeed going forward, our business is going to need to deliver greater benefits for the planet and human society 53% 30% 52%
We will play our part, but it is the role of government not businesses like ours to deliver greater benefits for the planet and human society 30% 55% 31%
Q15. Which of the following policies and procedures, if any, do you have in place?
Shareholders’ agreement 47% 39% 39%
Dividend policy 37% 18% 30%
Testament/last will 34% 6% 22%
Family constitution or protocol 28% 21% 16%
Family employment policy 23% 12% 11%

Required fields are marked with an asterisk(*)

By submitting your email address, you acknowledge that you have read the Privacy Statement and that you consent to our processing data in accordance with the Privacy Statement (including international transfers). If you change your mind at any time about wishing to receive the information from us, you can send us an email message using the Contact Us page.

Get in touch

Dinh Thi Quynh Van

General Director/Partner, Tax and Legal Services, PwC Vietnam

Tel: +84 24 3946 2246

Johnathan Ooi Siew Loke

Partner, Entrepreneurial and Private business Leader, PwC Vietnam

Tel: +84 28 3823 0796

Hoang Viet Cuong

Director, Private Business Services, PwC Vietnam

Tel: +84 24 3946 2246

Dr. Le Anh Tu

Senior Advisor, Private Business Services, PwC Vietnam

Tel: +84 923 345 999

Hide