The future depends on future leaders

In today’s digital era, the business environment around the world is changing at a faster rate than ever before. Business in Thailand is at a crossroads. Emerging technologies, rapid communication, the need for new skillsets, and new business models are all generating unexpected changes that hold both great opportunities and major challenges. It’s inevitable that family businesses in Thailand must face the music too and overcome any vulnerabilities.

If family businesses want to be sustainable and grow in the future, then leaders – especially those in the next-generation (NextGens) – need to have a multi-skilled leadership approach to dealing with this fast-changing world. This comes even as young leaders face pressure from the older generation to maintain the longevity and prosperity of their family business.

PwC Thailand’s NextGen Survey, which is part of a wider global network survey, attempts to understand how NextGens see and assess themselves. The global survey includes insights from nearly 1,000 next-generation leaders, including those in Thailand, who aspire to become family business leaders. This is the first time we’ve ever published the NextGen Survey – Thailand Report, which reflects the perspectives of young Thai leaders about business trends in family businesses.

The survey will help everyone understand the biggest challenges and priorities facing NextGens – and, more importantly, understand what support they need from the current generation of leaders.

To get a clearer picture of Thai next-generation leaders, the findings are compared with those in the PwC NextGen Survey 2019 – Asia Pacific, and Global reports. Note that the Asia Pacific report is PwC’s internal report and has not been published. Therefore, these findings may not be found elsewhere.