The majority of NextGens in Thailand (81%) are actively engaged in their family business today and a further 13% expect to be in the future. This is more than their global and Asia Pacific peers at 70% and 73% respectively. More than half of Thai NextGens (59%) say that they are in management positions.
Over the next five years, NextGens are looking to move away from management roles into executive leadership roles in their family business, and/or a majority shareholder role. For example, the proportion in executive management roles is expected to increase to 48% in 2025 from 24% currently.
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Sinsiri Thangsombat
Entrepreneurial and Private Business Leader, Assurance Partner, PwC Thailand
Tel: +66 (0) 2844 1000
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