Market competition drives change
The world never stops changing, neither does the business environment. Family businesses have changed constantly, forced by fierce competitors, emerging technologies, and changes in customer behaviour. Interestingly, the majority of NextGens from around the world sees market competition as the top driver of change for their family business.
Like their global and Asia Pacific peers, NextGens in Thailand see market competition (90%) as a driver of change for their business (vs Global 70% and Asia Pacific 70%). Other drivers include changing customer needs and behaviour (83%) and new technologies (59%).
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Sinsiri Thangsombat
Entrepreneurial and Private Business Leader, Assurance Partner, PwC Thailand
Tel: +66 (0) 2844 1000
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