Competitor comparison
When asked to compare their family business to its competitors, young leaders have the same perspectives: NextGens across the world think that their family business falls behind competitors in using technology effectively, having professional and modern management practices, and fostering an entrepreneurial culture that embraces change. On the other hand, the competitive advantages they have over competitors are customer-focused, strong sense of purpose, and employee engagement.
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Sinsiri Thangsombat
Entrepreneurial and Private Business Leader, Assurance Partner, PwC Thailand
Tel: +66 (0) 2844 1000
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