Thailand is entering a new phase where tax rules, legal frameworks and customs practices are evolving at digital speed. It’s a connected world—global data flows, shifting trade policies and cross-border regulations are reshaping the way businesses operate. From the expanding impact of US tariffs on Thai exporters to increasing regulatory demands, staying competitive now requires faster insights, smarter tools and stronger strategies.
We’ll highlight the common pitfalls that companies often fall into, such as relying on outdated processes, overlooking technology-driven solutions and failing to learn from past tax disputes. Using lessons from real-world cases, we’ll explore how transfer pricing audits have matured into analytics-led reviews, what Pillar Two truly means for multinationals in a digital-first economy and how tax investigations are using automation and AI to detect tax non-compliance.
This seminar discusses strategies to stay ahead of disruption and turn technology into a competitive advantage. Whether your concern is tax governance, trade dynamics or tax risk management, you’ll gain a clearer perspective on where the pressures are building and how to stay ahead of regulators, competitors and disruption, ensuring that your business leads, not just follows and adapts, through the disruptions of a connected digital economy.
(All sessions will be conducted in Thai)
Pisit Thangtanagul
Chief Executive Officer
PwC Thailand
Niphan Srisukhunbowornchai
Tax and Legal Leader
PwC Thailand
Jidtar Neesanun
Principal Advisor on Tax Base Management,
The Revenue Department
Niphan Srisukhunbowornchai
Tax and Legal Leader
PwC Thailand
In today’s dynamic global tax environment, businesses need to stay agile and responsive to new regulatory developments. This session explores the latest tax updates, noteworthy rulings and significant business law changes that could substantially impact your strategies.
We’ll also cover recent punitive cases under the PDPA and nominee investigations conducted by the Ministry of Commerce and other government authorities. By understanding these evolving landscapes and adjusting your practices accordingly, you can ensure compliance and optimise your positioning.
We’ll also discuss how the recent Trump tariffs are impacting trade dynamics, with a specific focus on their effects on Thai exporters. You’ll get essential updates and insights, especially concerning reciprocal duties and origin verification. You’ll also gain a deeper understanding of the impacts, areas of concerns and actions Thailand has taken.
Join us to stay informed, prepared and strategically aligned with the upcoming changes in Thailand's tax and business law environment.
Orawan Fongasira
Tax and Legal Partner
PwC Thailand
Vunnipa Ruamrangsri
Tax and Legal Partner
PwC Thailand
Tuttapong Kritiyutanont
Tax and Legal Associate Partner
PwC Thailand
Tanarat Permpoonsap
WMS Director
PwC Thailand
Narit Therdsteerasukdi
Secretary General
Thailand Board of Investment (BOI)
Breakout session 1 (Please select session A or B)
This session offers a thorough examination of Thailand’s transfer pricing audit journey—from its historical roots to its current dynamics. Initially, Thailand’s approach was shaped by fewer regulations, creating a landscape that lacked consistency. However, there have been transformative changes in recent years, as Thailand strives to meet international standards. This seminar will uncover how these efforts have reshaped audit practices, enhancing clarity and compliance.
Looking forward, the session will also explore emerging trends that are set to influence Thailand’s transfer pricing audits. Participants will gain insights into how domestic policy changes and global factors are expected to shape the future of these audits.
This session promises to be an invaluable resource for anyone keen to understand the ongoing developments and future direction of transfer pricing audits in Thailand.
Panachai Anontanut
Tax and Legal Partner
PwC Thailand
Kanyarat Jarukiattikul
Tax and Legal Director
PwC Thailand
Jirapong Kitsanayanyong
Tax and Legal Director
PwC Thailand
Breakout session 1 (Please select session A or B)
International tax systems are transforming rapidly to implement global minimum tax rules (Pillar Two). Over 55 jurisdictions, including Thailand, have already enacted bespoke rules into domestic legislation. Despite recent news of the Pillar Two agreement amongst the G7 and challenges to Pillar Two in the EU, implementation continues to gain momentum. From what we’ve seen, jurisdictions are approaching the local adoption of the rules differently. Some have imposed early registration deadlines and advance payment filings. Some have adopted different calculation mechanisms for local top-up taxes. Many have yet to release any detailed guidance or local return forms. As these challenges mount, Thai companies that are part of multinational groups subject to these rules must future-proof their approach to financial reporting and tax compliance by understanding global developments and leveraging lessons learned locally.
Orawan Phanitpojjamarn
Tax and Legal Partner
PwC Thailand
Waritta Namsiripongpun
Tax and Legal Associate Director
PwC Thailand
Breakout session 2 (Please select session C or D)
Tax and customs audits have rapidly evolved with technology integration, allowing tax and customs authorities to broaden their strategies and maximise tax collection. Staying informed about audit practices and trends, and applying effective techniques, is increasingly important.
In this session, you’ll gain approaches on how to leverage insight in dealing with authorities, reduce your risk and enhance compliance levels. This seminar will be your first step to untangle the complications of today’s tax and customs audits.
Niphan Srisukhunbowornchai
Tax and Legal Leader
PwC Thailand
Jareeporn Phongsuriyanunt
Tax and Legal Director
PwC Thailand
Tanarat Permpoonsap
WMS Director
PwC Thailand
Breakout session 2 (Please select session C or D)
Businesses are navigating an increasingly connected world, making tax governance a vital component of their broader ESG strategies. This session explores how global developments are shaping the future of tax governance. We’ll highlight key development trends from leading jurisdictions and then turn our focus to Thailand to examine the potential directions and implications for local organisations. We’ll emphasise how technology can empower tax functions to enhance efficiency, transparency and alignment with good governance. Join us to discover how insights can be transformed into action in the age of connectivity.
Wutinon Trisrisak
Tax and Legal Partner
PwC Thailand
Breakout session 3 (Please select session E or F)
The rapid evolution of Thai taxation makes it increasingly challenging for business to remain compliant and successful. This seminar dives into certain tax pitfalls that have challenged compliance, and you’ll gain insights and strategies to address these issues head-on. We’ll explore BOI and other tax compliance issues and show you how to leverage the benefits without compromising regulatory requirements. By drawing on historical lessons, attendees will be equipped to manage compliance actively and drive organisational growth amid economic changes.
Somboon Weerawutiwong
Tax and Legal Partner
PwC Thailand
Treethip Wongnongtoey
Tax and Legal Director
PwC Thailand
Breakout session 3 (Please select session E or F)
The adoption of the multilateral instruments (MLI) has made getting benefits under tax treaties increasingly complex. In this session, you’ll gain practical insights into how your business can adapt to these changes and fortify its compliance profile. We’ll also examine various countries’ practices before and after implementing MLI, highlighting viable strategies as well as those no longer permitted.
Join us to understand the MLI’s effects and equip your business with the tools to successfully navigate this complex international tax environment.
Sudarat Isarakul
Tax and Legal Partner
PwC Thailand
Tuttapong Kritiyutanont
Tax and Legal Associate Partner
PwC Thailand
Pimprapai Silawatshananai
Tax and Legal Director
PwC Thailand