Jo Cox
Real Estate Tax Partner, PwC UK
Jo is a Real Estate Partner at PwC UK with 20 years’ experience helping investors, developers and asset owners turn complex real estate into value‑creating platforms. Her core expertise is UK and international real estate tax – structuring investments, platforms and co‑investments (including REITs), and advising on high‑profile, complex transactions. She is known for cutting through noise in deals and focusing on what really matters commercially.
Prior to joining PwC in 2018, Jo spent 13 years at The British Land Company PLC, a listed property company and UK REIT where latterly she was responsible for tax structuring and execution of corporate and property transactions.
A big focus for her now is how data and digital change the economics of place – and how we monetise data responsibly:
- Treating place‑based data as an asset in its own right, not just a by‑product
- Designing tax and legal structures that support new, data‑enabled revenue streams
- Helping multi‑stakeholer districts share and monetise data safely, with clear governance
Jo works across sectors – offices, living, logistics, data centres, retail, tourism, health and mixed‑use regeneration – and collaborate with PwC’s 500+ UK built‑environment specialists and our global real estate network in 150+ countries.