By mapping out the social networks of our customers, we can acquire data that can prove valuable across the entire field of CRM. Our company possesses a proprietary algorithm suitable for exploring various contact groups within customer networks. The structure of a social network assumes the availability of data on interactions taking place between customers (calls, text messages, e-mails, wire transfers etc.).
With the help of networking analysis and indicators relevant to networking information, the output of CRM processes and analytical processes can be enhanced, such as:
Partner, PwC Hungary
Senior Manager, PwC Hungary