Organizational vision and strategy
Supporting risk-taking innovation
Sustainability
Company reputation
Attractive industry, product, service
Job security (e.g.: in case of economic downturn)
Alignment with organizational culture and values
Workforce preference survey 2025
The world of work is changing increasingly fast and with it, the qualities that make an employer attractive in Hungary. For the 9th time, PwC is asking Hungarian employers about the criteria used for their choice of employer, and which elements of their employer’s value proposition they hold in the highest esteem.
Annually, data from over 30,000 responses is used to help employers understand:
What aspects guide their target group’s labor market decisions
What are the positive and negative perceptions in the market about the employer’s brand
What conclusions can be drawn regarding employer trends (hybrid working, new benefits options).
Each year, we provide employers the opportunity to participate in the survey free of charge, and therefore gain an accurate picture of both the labor market and the preferences of their employees.
Employers participating in the survey are given the option to receive a detailed analysis tailored to their company, at a discounted price. This contains detailed insights into their target groups’ perceptions about the company’s employer brand and its position in relation to competitors.
Focus areas
The methodological approach of our survey allows for a holistic analysis of factors influencing workplace preferences:
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The results of the 2024 Workforce preference survey
Attractive salary, good community − a workplace dream?
Contact us
Gönczi Gyöngyi
People & Organization Consulting Leader, PwC Hungary
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