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Workplace preference survey - 2022

Employee preference and employer brand perception survey

Take part in Europe’s greatest employee preference survey, and discover the key to building an attractive employer brand and organizational culture!

Using up-to-date and detailed data, we assist organizations in understanding…

  • …how the Covid-19 has pandemic impacted labour market preferences;

  • …what considerations drive the employment decisions of their desired target groups;

  • …what positive and negative employer brand perceptions are present on the market.

EVP 2022
EVP 2022

Hungary’s largest labour market preference survey and database

  • More than 100 000 respondents in the last three years from all over Hungary
  • Comparative data from various European countries
  • Forward-looking conclusions regarding employer trends (shortened workweeks, long-term home office arrangements, new benefits etc.)

Comprehensive labour market insights

  • Survey of employee preferences (gauging of the expectations of prospective, junior, and senior professionals) 

  • Employee brand perceptions

  • Ranking of most attractive employers in 10 sector categories

Complex technological background

  • AI-leveraged solution 

  • Simultaneous analysis of 40 factors spanning 8 focus areas

  • Composite measurement approaches utilizing absolute and relative metrics, and simultaneous survey of benefit trade-off tendencies

Focus areas


The methodological approach of our survey allows for a holistic analysis of factors influencing workplace preferences:

Strategy and vision

  • Organizational vision and strategy

  • Institutionalized innovation

  • Sustainability

  • Job security (e.g.: during an economic downturn)

  • Strategic transparency

  • Identifying with the company's goals

Work environment

  • Modern technological tools

  • Wellbeing and comfort-focused work environment

  • Inspiring office surroundings

  • Favourable job location

  • Technology-leveraged working processes (admin, reporting etc.)

Financial compensation

  • Base salary

  • Monthly performance bonuses

  • Bonus

  • Overtime compensation

Other non-financial benefits

  • Healthcare benefits

  • Private pension fund

  • Family support

  • Cafeteria benefits

  • Company car

Development

  • Retraining

  • Further training

  • Career opportunities

  • Career mentor/coach

Content of work

  • Challenging work

  • Varied work

  • Autonomous decision-making

  • Meaningful, value-added work

  • Well-defined role boundaries

Time spent with work

  • Flexible working times

  • Home office

  • Part-time and other atypical working arrangements

  • Calculable working hours

  • Well-matched workload and hours

  • Four day work week

People and culture

  • Professionally mature leaders

  • Cooperative team

  • Diversity and inclusion

  • Clear management expectations

  • Respect for private life

Most Attractive Employer Award

Each year, PwC Hungary celebrates the winners of the Most Attractive Employer Award in a gala event that is open to the press. The awards are handed out based on the PwC Workplace Preference Survey, after aggregating the participants’ free text responses. 

What does this mean for the organizations nominated for the awards?

  • Since the participants do not receive a list of employers prior to taking part in the survey, the nomination is strong feedback regarding the market perception of their employer brand.

  • The nomination provides significant visibility and credibility to the values espoused by the organization’s brand. 

  • The award is a guarantee to the professionals currently employed at the organization that their workplace is open to change, and ready to embrace new employee expectations.

  • For prospective employees, the award is a guarantee that the employer is privy to their preferences and is consciously changing the organizational culture to meet these expectations.

EVP 2021 díjátadó
EVP 2021

Save the date: November 2022

This is the sixth year PwC Hungary will be organizing the Most Attractive Employer Award gala. The results will be shared with the public for the first time at this event: participants will get a first-hand insight into what matters most to job-seekers and employees, and how the image of the ideal workplace has evolved on the job market. 

 

EVP díjátadó 2021
EVP díjátadó 2021
EVP díjátadó 2021

The award categories for 2021: cumulative first place, and ten winners by sector. 

1. Audi Hungaria  

2. Mercedes-Benz

3. BMW

1. Bosch Csoport

2. LEGO

3. NI

1. Aldi Magyarország       

2. IKEA   

3. Lidl Magyarország

1. MOL Magyarország     

2. MÁV    

3. MVM Csoport

1. Richter Gedeon

2. Egis    

3. TEVA

1. bp Hungary

2. GE      

3. Deutsche Telekom IT Solutions

1. Coca Cola       

2. Procter & Gamble        

3. Hell Energy

1. OTP Bank       

2. Morgan Stanley

3. K&H

1. Microsoft Magyarország          

2. Samsung        

3. EPAM

1. Magyar Telekom          

2. RTL Magyarország      

3. Vodafone

OTP Bank

Kapcsolat

Reguly Márta

Reguly Márta

Leader of People and Organisation, PwC Hungary

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