PwC’s 27th Annual Global CEO Survey

Thriving in an age of continuous reinvention

As existential threats converge, many companies are taking steps to reinvent themselves. 63% of Asia Pacific CEOs are not confident about their company’s long-term viability, despite most of them (97%) having taken steps towards business reinvention. Are these efforts enough? And what will it take to succeed?

Get the latest insights in this year's report

This year’s survey globally offers insights into how 4,702 CEOs from 105 countries and territories are navigating existential business challenges and shaping their strategies for the future. Here are some of the key findings from this year’s study:

97% of CEOs have taken some steps to reinvent in the last five years, but a growing proportion still doubt their company’s long-term viability (45% compared to 39% last year).
In the next three years, CEOs expect more pressure from technological change and climate change than in the previous five years.
In the next year, 58% of CEOs expect GenAI to improve the quality of their company’s products or services.
Four in 10 CEOs report that they have accepted lower hurdle rates when evaluating climate-friendly investments.
Several barriers to reinvention exist stemming from areas where CEOs have strong influence, like process efficiency, workforce skill sets and technology capabilities.