How can you offer your products and services in a way that is both fun and engaging?
Gamification allows you to shift your sales into higher gear by incorporating competitive gaming to make your products and services more appealing to customers.
It could be as simple as offering reward points for customer transactions and activities to create competition among customers. Whichever form you choose, you need to make sure that
Objectives and business benefits
Apart from the sense of gratification generated by games and competition, the objective is of course to reap specific business benefits. If well implemented, gamification can help you
How to put gamification into practice?
The underlying idea is simple, but developing solutions that actually work is not. The basic elements such as point collection, top lists, games and awards are only enough to get you started. To succeed, you need to
Partner, PwC Hungary
Senior Manager, PwC Hungary