The European automotive industry is undergoing a period of transformation, which will result in a bigger market share for East-Central Europe. A comprehensive industry strategy would greatly improve Hungary’s growth potential, pointed out our experts. In addition to the existing cost advantages – e.g. cheap labour force and favourable tax environment – this strategy should be based on innovation, research and development, and a highly skilled workforce. The study was prepared on the basis of responses to the Hungarian, Slovak and Global CEO Surveys.