PwC is a passionate, driven community dedicated to helping you build momentum and drive impact. Our purpose — to build trust in society and solve important problems — is at the core of everything we do. It guides how we serve our clients, our people and the world. To help our clients build trust and deliver sustained outcomes, PwC provides professional services across Audit and Assurance, Advisory and Tax. We bring a range of capabilities to help organizations solve faster, achieve more and realize greater value so you can drive to the leading edge. These capabilities include technology and business transformation, deals, sustainability, cybersecurity and regulatory, governance/boards, risk and much more. Across our global network of more than 370,000 people in 149 countries, we’re committed to bringing you the latest solutions to your biggest challenges.
Global Real Estate Leadership Team
Thomas Veith
Global Real Estate Leader
Germany
Christopher Merchant
Financial Markets & Real Estate Leader
United States
Tim Bodner
Global Real Estate Deals Leader
United States
Jeroen Elink Schuurman
Global Real Estate Tax Leader
Netherlands
Amaury Evrard
Global Real Estate Assurance Leader
Luxembourg
Kevin Fossee
Global Real Estate Digital Leader
United States
Ainsley Moore
Global Real Estate Occupier/Development Strategy Leader
United Kingdom
THE URBAN LAND INSTITUTE is a global, member-driven organization comprising more than 45,000 real estate and urban development professionals dedicated to advancing the Institute’s mission to shape the future of the built environment for transformative impact in communities worldwide.
ULI’s interdisciplinary membership represents all aspects of the industry, including developers, property owners, investors, architects, urban planners, public officials, real estate brokers, appraisers, attorneys, engineers, financiers, and academics. Established in 1936, the Institute has a presence in the Americas, Europe, and Asia Pacific regions, with members in 84 countries.
The extraordinary impact that ULI makes on land use decision-making is based on its members sharing expertise on a variety of factors affecting the built environment, including urbanization, demographic and population changes, new economic drivers, technology advancements, and environmental concerns.
Peer-to-peer learning is achieved through the knowledge shared by members at thousands of convenings each year that reinforce ULI’s position as a global authority on land use and real estate. Each year, thousands of events, both virtual and in person, are held in cities around the world.
Connect with your local ULI district council and discover programming tailored to your market. These live events deliver expert analysis and networking to help you stay ahead: americas.uli.org/et26-events/
Drawing on the work of its members, the Institute recognizes and shares best practices in urban design and development for the benefit of communities around the globe.
More information is available at uli.org. Follow ULI on LinkedIn, Instagram, Facebook, and X (formerly known as Twitter).
Angela Cain
Global Chief Executive Officer, Urban Land Institute
Aimee Witteman
Chief Impact Officer, Urban Land Institute
ULI Center for Real Estate Economics and Capital Markets
Anita Kramer
Senior Vice President
www.uli.org/capitalmarketscenter
Urban Land Institute
2001 L Street, NW
Suite 200
Washington, DC 20036-4948
202-624-7000
Emerging Trends in Real Estate® 2026
What are the best bets for investment and development in 2026? Based on insights from a select group of the most influential and experienced ULI members, this forecast will give you a heads-up on overarching trends that will affect real estate, where to invest, and which sectors and markets offer the best prospects. A joint undertaking of PwC and ULI, this 47th edition of Emerging Trends is the forecast that you can count on for no-nonsense, expert insight.
ULI is the largest network of cross-disciplinary real estate and land use experts who lead the future of urban development and create thriving communities across the globe. As a ULI member, you can connect with members around the world in Member Directory (members.uli.org), find ULI opportunities to lead and volunteer on Navigator (navigator.uli.org), and explore ULI’s latest research and best practices on Knowledge Finder (knowledge.uli.org), including all the Emerging Trends in Real Estate® reports published since 2003. Visit uli.org/join to learn more about ULI’s exclusive member benefits.
Highlights
- Tells you what to expect and what the expected best opportunities are.
- Elaborates on trends in the capital markets, including sources and flows of equity and debt capital.
- Indicates which property sectors are most promising and what the risk factors are.
- Provides rankings and assessments of a variety of specialty property types.
- Describes the impact of social and geopolitical trends on real estate.
- Explains how locational preferences are changing.
- Elucidates the increasingly important intersection of real estate and technology.
