Digital battlegrounds

This report is jointly published by PwC Singapore and Syfe.

The Asia Pacific region has seen significant economic growth, resulting in rising individual wealth. As investable assets across the region increase, despite the concerns of inflation and a changing investment landscape, the mass-affluent investor segment is shaping-up as an area of intense competition as its aggregate wealth is projected to reach USD 4.7tn by 2026.

Homegrown innovators are emerging to cater to the growing population of digital-first investors. These present an exciting opportunity for businesses, with substantial wealth held by traditional investment providers or in savings accounts ripe for disruption.

The digital investment space has thrived, offering greater investment opportunities at a lower cost. Despite challenges such as global market uncertainty and cost pressures, the future of the digital investment industry in Asia Pacific looks promising. Innovators are set to redefine asset and wealth management, focusing on customer needs like greater personalisation and servicing. The landscape is diverse and dynamic, allowing for competition and collaboration between new entrants and incumbents.

This series provides insights into the evolving digital investment landscape in Asia Pacific, highlighting the potential for growth, inclusivity and innovation.