Market Research
We approach Market research as an in-depth exploration of how markets behave, analysing individual companies, organisations, financial institutions, and governments. Starting with an overarching macro-economic view, we drill down to the sub-segments of the market and analyse the trends impacting your business.
Our research team is passionate about working with clients at every level in business, institutions, and governments, and has acquired relevant expertise in the public and private sectors by leading a large number of diverse projects. Discovering what clients want, need, think, and do, is our business.
Find out how the PwC Market Research Centre can support you:
Market Entry Studies
We specialise in thorough market analysis for clients needing highly-specific information for critical decisions. Our investigative reports, coupled with our qualitative and quantitative analysis, include in-depth country profiles of the Asia-Pacific region to help you define effective business strategies.
Our team undertakes detailed quantitative and qualitative market analysis based off primary and secondary research concerning relevant markets, across differentiated short-and-long-term strategies.
In addition to focussed strategies, our team provides in-depth asset and wealth management country profiles for strategic entry into new countries. Please refer to our Country reports for more information.
Perception Analysis/Stakeholder Reviews
Using in-depth interviews with stakeholders (including face-to-face conversations), targeted questionnaires and qualitative and quantitative analysis, we are able to produce reports which encapsulate the views of stakeholders representing various demographics. We will be able to utilise transparent and scientifically robust methodologies that identify key concerns and perceptions. This will enable us to offer clients specific action points and messaging.
Whether you are a public or private entity, it is important to know what your stakeholders think of you. Sometimes, it takes a third party to discover perceptions that stakeholders will not share with someone affiliated with a company or organisation.
Here is a sampling of our value add when analysing perception:
Thought Leadership
We live in an age where information is prolific and knowing how to leverage your visibility amid millions of competing messages, both digital and traditional, is essential. The PwC Market Research Centre can help you develop appropriate content to tackle the most pressing issues of our day and deliver relevant information that your clients can use to gain credibility and exposure in the market place.
We have expertise in developing and executing extensive surveys to assess the needs of specific and overarching segments, to address your various needs.
Here’s our methodology when creating thought leadership:
Competitor Benchmarking
We conduct extensive interviews and desktop research to give clients a clear understanding of where their businesses stand within the context of the overall market and in relation to their stated goals. Having a clear positioning strategy can help managers excel in a competitive marketplace.
We are able to conduct in-depth analysis of top competitors and key contributors to their success. Our competition mapping exercises evaluates many factors including management, product, price, position and promotion. We will also be able to provide a barometer detailing a client’s position in comparison to its competitors.
Market Watch
Do you need to know exactly what others are doing (and how) and what is happening in the general market with respect to your firm/company?
The PwC Market Research Centre strives to stay abreast of developments in Asia, Europe, the Americas and emerging markets around the world. Gathering and analysing market data is our forte and, whether you are in the process of establishing a presence for the first time or are trying to reposition yourself in the marketplace, we can offer relevant support. Our comprehensive reports highlight key economic and performance indicators and give clients an accurate pulse of global markets.
We are able to develop strategies for comprehensive market reviews, showing the latest trends and figures. The timing of delivery of such reports can be tailored to client’s needs, for example, monthly or quarterly in nature.
Country Reports
Our country reports are a must have for asset & wealth managers considering the opportunities in a particular country or trying to understand the latest asset management trends, investor appetite for various asset classes, ease of market entry, level of competition and distribution channels.
Our reports draw upon the knowledge of a large pool of country and industry experts to help clients perform better in existing markets and identify new markets in a rapidly changing environment. Through our structured research, based on quantitative and qualitative analysis, we help you to understand how multiple factors in the world of asset management affect your business.
We have developed market intelligence in over 13 Asset Management markets in Asia-Pacific, as shown below.
Each country report provides you with insight on:
- The state of the asset management industry
- The key trends shaping the future of the industry
- Products that are in demand
- Your competitors
- Institutional investors and their asset allocations
- Wholesale fund selectors and the asset classes that interest them
- The strongest distribution channels and how they are evolving
- Prevailing market strategies
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