Explore the key findings of the survey below:
- Expectations for GenAI remain high. 23% of CEOs of Albania’s and Kosovo’s companies say GenAI has increased revenue and 26% report an increase in profitability over the past year, and almost half (44%) expect their investments in the technology to increase profits in the year ahead. Yet trust remains a hurdle to adoption.
- Investment in climate actions and sustainability is paying off. 32% of CEOs in Albania and Kosovo report that climate-friendly investments made over the last five years have resulted in increased revenue. In addition, 40% say these investments have had no significant cost impact.
- Sector boundaries are blurring. 40% of CEOs in Albania and Kosovo say their companies started to compete in new sectors in the last five years. Consistent with last year’s survey, 63% of them believe their company will no longer be viable in ten years if it continues on its current path.
- The pace of reinvention is slow. On average, only 9% of revenue over the last five years of companies from Albania and Kosovo has come from distinct new businesses added by organisations in this period. Barriers to reinvention include weak decision-making processes, low levels of resource reallocation from year to year, and a mismatch between the short, expected tenure of many CEOs and powerful long-term forces, or megatrends, at work.
- Underlining the tension across time horizons, CEOs of companies from Albania and Kosovo are optimistic about the near-term outlook even as they worry about their company’s long-term viability. 72% expected global economic growth to increase over the next 12 months, up from 38% in last year’s survey and only 24% two years ago. CEOs also expect to increase rather than decrease (53% vs. 7%) headcount in the year ahead.
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