Entertainment, Media & Telecommunications Outlook in Italy 2026-2030

Resetting expectations, refocusing inward and recharging growth

63.9 €bn

total revenues in 2030

+3.1%

25-30 CAGR for total revenues

40.9 €bn

Consumer spending in 2025

14.0 €bn

Advertising revenues in 2025

A market of many speeds

Italy's Entertainment & Media industry is proving that growth today comes in many forms. Rather than following a single trajectory, its segments are evolving at different speeds, shaped by the interplay of global technology shifts and distinctly local dynamics. Telecommunications, still the market's largest component, are repositioning themselves as enablers of a much broader digital ecosystem, while AI is emerging as a common thread across the industry, redefining how content is created, distributed and experienced. Yet amid this constant reinvention, audiences are also rediscovering the value of shared, live experiences, a reminder that connection, not just content, drives engagement.

The 13 segments in scope

Cinema, Music, Radio and podcasts, Video, Online gambling, Magazine publishing, Newspaper publishing, Books, Business-to-business (B2B), Out-of-Home advertising (OOH), Internet advertising, Video games and esports, Mixed reality, Telecommunications.

4 “pills” to thrive in today’s and tomorrow’s industry:

Anticipate global trends before they materialize locally while staying attuned to local specificities.

Integrate adjacent offerings into a unified value proposition, turning cross-segment bundling into a lever for customer loyalty and new customer attraction.

Reposition infrastructure investment as a source of new value, not just cost, capturing the opportunities created by data center demand and AI workloads.

Don't underestimate the pull of live, physical experiences, as audiences increasingly seek connection beyond the screen.

Revenues per segment (CAGR%), 2025-2030

^{_{*Internet includes revenues from fixed and mobile telecommunications service and internet advertising revenues}}