Entertainment & Media Outlook in Italy

2018 - 2022

Understanding the movement of investments within the Entertainment and Media sector can provide important information for business decisions.

Being able to compare the different segments, while gaining an international perspective on these segments offers a competitive advantage.

Despite highly publicized handwringing over geopolitical uncertainty, corporate behaviour sometimes not adequately reactive to the fast changing economic context and the AI reshaping the way of working, PwC’s 21st CEO Survey reveals surprising faith and optimism among chief executives in the economic and business environment worldwide, at least over the next 12 months.

Most of the world’s major economies are experiencing positive growth in contrast to the situation of just a few years ago. For the near future, in order to give continuity to this trend, the main chief executives are planning some activities to drive corporate’s profitability, such as organic growth, cost reduction measures and new strategic alliance or joint venture. 

Entertainment & Media CEOs are aligned with overall ‘market plan’ but give more priority to the new strategic alliance or joint venture than cost reduction initiatives showing concerns about the new wave of convergence.

For more information download the Executive Summary
Q: Which of the following activities are CEOs planning in the coming 12 months to drive corporate growth or profitability? Source: PwC’s 21st CEO Survey. Base: All respondents (1,293)








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Andrea Samaja

Partner | Technology, Media and Telecommunications Leader, PwC Italy

Tel: +39 02 66720021

Maria Teresa Capobianco

Partner, PwC Italy

Tel: +39 02 66720021

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