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Entertainment, Media & Telecommunications Outlook in Italy 2025-2029
Unleashing agility in a rapidly changing world
Content and digital driving EM&T
Italy’s Entertainment, Media & Telecommunications (EM&T) market is entering a phase of renewed stability, despite global macroeconomic uncertainty. Telecommunications play a pivotal role, driving consumer engagement and enabling broader digital transformation, while growth is increasingly driven by the digital component, as the rapid rise of Artificial Intelligence compels companies to rethink business models, streamline operations, and meet evolving consumer expectations. In this evolving landscape, quality content stands out as a strategic asset and key differentiator.
The 14 segments in scope
Cinema, Music, radio and podcasts, Video, Online gambling, Magazine publishing, Newspaper publishing, Books, Business-to-business (B2B), Out-of-Home advertising (OOH), Internet advertising, Video games and esports, Generative AI, Mixed reality, Telecommunications
4 “pills” to thrive in today’s and tomorrow’s EM&T industry:
Reimagine your business model through AI-powered transformation and digital acceleration
Position quality content as a core driver of engagement, trust, and long-term value
Strengthen market leadership through strategic partnerships, consolidation, and scale
Unlock growth through unified media strategies and format innovation
Revenues per segment (CAGR%), 2024-2029
EM&T 2025-2029
Find out more about the Italian Entertainment, Media & Telecommunications industry.
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