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Resilience and Evolution in Italy’s Entertainment & Media Industry
Italy’s Entertainment and Media (E&M) industry is showing resilience against a backdrop of global macroeconomic instability, with a strong growth outlook, even higher than the country’s economy as a whole. This can be achieved thanks to a solid mix of both segments that greatly benefit from traditional in-person engagement, such as Music and Cinema, and segments that are mostly driven by technological advancements, like Online gambling and the advertising ones.
Entertainment & Media Outlook Segments
Cinema / Music, radio and podcasts / Video / Online gambling / Magazine publishing / Newspaper publishing / Books / Business-to-Business (B2B) / Out‑of‑Home advertising (OOH) / Internet advertising / Video games and esports / Generative AI / VR, AR and the Metaverse / Telecommunications
4 “pills” to thrive in today’s and tomorrow’s E&M industry
Continue to evolve your business model to stay relevant in the market
Embrace technological advancements and transformations that come along
Consolidate the value of your business through your assets and corporate transactions
Promote the spread of trusted contents for a positive impact on society
Revenues per E&M segment (CAGR%), 2023-2028
Request access to the report to find out more about the future of the Italian E&M industry.
EMOI 2024-2028
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27th Annual Global CEO Survey
What are the priorities on the agenda for the next 12 months of global and Italian CEOs? PwC's 27th Annual Global CEO Survey, provides a snapshot of more than 4,500 CEOs from around the world.
Technology, Media & Telecommunications (TMT)
Helping business leaders manage their complex businesses and adapt to a world of accelerated digital transformation.
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