PwC PH co-presents the 2019 Franchise Excellence Awards

PwC Philippines, led by Chairman and Senior Partner Alex Cabrera, graced the 2019 Franchise Excellence Awards (FEA) Night on 6 August 2019 at the EDSA Shangri-La, Mandaluyong City.

Alex, who chairs the 2019 FEA Organizing Committee, delivered the FEA Chairman's Report. PwC Philippines, as a co-presenter of the 2019 FEA, helped judge the nominees based on merit from a set of criteria focused on growth performance, brand value and ethical business practices. Their profitability and sustainability were then assessed.

Through Alex, our firm presented the 2019 PwC Iconic Filipino Franchise Award to the Yellow Cab Pizza Co. The award embodies how PwC Philippines emphasizes the values of making a difference and reimagining the possible – values that are seen in Yellow Cab.

As FEA Chairman, he also gave the Global Filipino Franchise Award and the PFA President’s Award together with the other VIPs.

FEA is a joint partnership between the Philippine Franchise Association (PFA), Department of Trade and Industry (DTI), the Philippine Chamber of Commerce and Industry (PCCI), and the Philippine Retailers Association (PRA). Launched in 1998, FEA encourages further development of franchise companies by recognizing the country’s best managed companies.