The COVID-19 impact on the transport system is vast, due to the severe lockdown measures undertaken to reduce the risk of virus spreading
Providing that the combination of good crisis management and governmental support will keep the transport industry alive in the short term, it is imperative to start designing longer term strategies for the sector.
The management of the emergency period is a major challenge for passenger transport operators, with a variety of new issues to be handled in a very short time, heavy pressure on finance, as well as growing concern of customers and employees about the safety of the transport system.
Combination of good crisis management and governmental support will be needed to keep the transport industry alive in the short term, but it is also imperative to start designing longer term strategies for the sector.
In the first place, it is worth examining how such situation could modify customers' behavior in the medium / long term.
Advanced customer survey techniques will be required to understand the level and duration (temporary or permanent) of such changes. In parallel with such “understanding” phase, operators urgently need to plan for a number of concrete actions, to ensure a progressive and efficient resuming of the operations, as well as restore people’s trust and willingness to travel.
Build trust on the transport system, making it permanently safer for both passengers and workers through both specific investments (e.g. equipment allowing digital health checks in transport hubs, wearable devices monitoring distances between employees and between them and passengers etc.) and improved operating procedure.
Apply advanced precision marketing techniques to manage information to clients, and effectively stimulate restart of traveling.
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