Global Investor Survey 2025
Singapore highlights
Among the 1,074 respondents surveyed, 322 professionals invest in Singapore, highlighting the strategic importance of this market in the global investment landscape. The survey identifies key themes such as technological innovation and cybersecurity as predominant areas in the evolving economic landscape.
Technology will be the most attractive investment sector over the next three years
Singapore-focused investors are prioritising technology for future investments while seeking greater transparency in AI strategies. They emphasise the need for cybersecurity investment due to significant potential exposure to risks and are concerned about economic challenges like inflation. Additionally, there is a strong focus on sustainability and climate resilience in the companies they invest in or cover.
Among investors focused on Singapore, 65% foresee technology as the sector attracting the most investment over the next three years, mirroring global sentiment at 61%. Power & utilities (27%) and asset & wealth management (22%) follow at a significant gap. This emphasis on technology is also amplified as Singapore-focused respondents indicated that companies they invest in or cover should boost investment in technological transformation (94%).
Q: Which countries and territories do you expect will attract the most investment over the next three years?
Investors call for bolder bets on digital transformation and stronger cyber readiness
Cybersecurity also commands attention, with a majority (63%) of investors focused on Singapore describing high or extreme exposure in the next 12 months to cyber risk at the companies they invest in or cover, with nearly as many (58%) seeing the same in technological disruption.
Q: How much should the companies you invest in or cover increase or decrease their capital allocation to the following?
This highlights a need for substantial investment in cybersecurity, with 90% of Singapore-focused respondents advocating that companies increase capital allocation in this area.
Q: How exposed do you believe the companies you invest in or cover, in general, will be to the following key threats in the next 12 months?
“Cyber threats are escalating in both frequency and complexity, and investors are recognising the material impact this has on business continuity, regulatory risk, and valuation. What we are seeing is a clear shift in investor expectations, where investors want companies to move beyond reactive postures and adopt more structured, proactive approaches to managing technology risk. This includes investing in cyber architecture, upskilling internal teams, and integrating cyber considerations into overall business strategy. For boards and management teams, this is a clear sign to treat cyber maturity as a competitive advantage.”
Demand for greater AI transparency
Recognising AI’s potential, 86% of Singapore-focused respondents express a willingness to at least moderately increase investments in companies developing and investing in enterprise-wide AI transformation efforts, having seen marked improvements over the past year in productivity (91%), profitability (79%) and revenue gains (70%) in the companies they invest in, which are more optimistic than the global average.
Q: How much would you increase your investment in companies that are taking the following actions:
Q: To what extent do you think generative AI decreased or increased the following in the past 12 months in the companies that you invested in or covered:
However, investors are calling for greater transparency on innovation strategies (46%), AI-related returns/cost savings (41%) as well as AI-related investments (41%). Fewer than half of Singapore-focused respondents say that the companies they invest in disclose sufficient information on AI strategies, policies and risks (40%), use of AI to reinvent business models (38%), or estimated return/hurdle rates on AI investments (35%).
Q: To what extent are the companies you invest in or cover disclosing sufficient information about their use of AI in each of the following areas?
“Investors' willingness to support AI innovation reflects a shared belief in its potential, especially as companies report measurable improvements in productivity, profitability, and revenue. However, with this optimism comes a call for greater accountability. Investors want visibility into how AI is being deployed, what risks are being managed, and how returns are being evaluated. What’s missing in many cases is structured reporting on AI strategy, investment rationale, and business impact. As AI adoption accelerates, detailed visibility into companies’ strategies will not only satisfy investors but can also help advance Singapore’s AI ecosystem.”
Other key findings
Beyond technological concerns, companies face additional challenges, with more than half (53%) of Singapore-focused respondents describing high or extreme exposure in the next 12 months to inflation at the companies they invest in or cover. In addition, geopolitical conflict (46%) and macroeconomic volatility (45%) were identified as significant areas of concern.
Sustainability is also gaining traction as a crucial focus area. A majority of investors (76%) express readiness to at least moderately boost investments in companies managing energy demand and infrastructure. Additionally, 73% of Singapore-focused respondents said they are prepared to moderately or significantly bolster investments in companies leveraging sustainability data to improve efficiency and performance. Over half (59%) said they would do the same in companies enhancing supply chain resilience to climate risks.
Singapore-focused investors are keen on transparency among other key areas: innovation strategies (46%), plans to manage climate risks (35%) and resilience strategies (33%). This reflects a growing demand for companies to provide clear insights into how their business models will adapt to future sustainability and adaptability challenges.
Q: Which of the following areas do you want companies to provide more transparency on?
“The message from investors is unequivocal – Singapore enterprises must articulate and execute strategic initiatives that are finely attuned to global economic cues. Discerning investors are focusing on companies which are driving profitability growth with enterprise-wide AI transformation. Companies must consistently build trust through greater transparency and by aligning with investor interests across key areas."
“Singapore's commitment to advancing frontier sectors such as AI and emerging technologies positions Singapore as a hub for businesses to develop new business models, strengthen competitive positioning through AI transformation and scale in the region.”
Access PwC’s Global Investor Survey 2025
About the survey
PwC’s Global Investor Survey 2025 captures the perspectives of investment professionals worldwide on the evolving landscape of risk, opportunity, and decision-making in a time of rapid change. Conducted between 1 September and 6 October 2025, the survey reflects the views of 1,074 investment professionals across 26 countries and territories, drawn from investment firms, banks, private equity and venture capital groups, hedge funds, pension funds, sovereign wealth funds, and other financial institutions. Over half of respondents’ organisations manage more than US$50 billion in assets.
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