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10 notable “As Easy as ABC” columns

100 days to 100 years

In 2014, PwC Philippines’ partners sought a space in the Business section in the Philippine STAR for a venue to address relevant and pressing issues of the times.

 

PwC Philippines’ then Chairman and Senior Partner Alex Cabrera took on the challenge on behalf of the partnership. The column name “As Easy as ABC” is a clever play on his initials and his attempt to simplify the complex to arrive at solutions.

 


Lessons on the irreversible past

61 days  to 100 years

Historical revisionism was in the works, long before the 2022 election campaign.

 

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Lessons on our territory

62 days  to 100 years

The Chinese intrusion in the West Philippine Sea (WPS) is an issue of sovereignty, livelihood and self-respect.

 

 

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Lessons from our country’s next source of hope

63 days  to 100 years

These are lessons you don’t pick up in school.

  • The title is self-explanatory. Read “Great expectations: 10 lessons from Cebu’s next-gen business leaders” (2017), Part 1 and Part 2
  • Nature has always been our country’s gem. Read “Biri: Ocean’s farm, sea sculptures” (2017), Part 1 and Part 2
  • Be inspired by startup entrepreneurs in "Phl startups: pain points, pivot, profit" (2017), Part 1 and Part 2
  • Wise moves here in "PH’s top CEOs: Partner up or part ways" (2017), Part 1 and Part 2
  • Our local government units are indeed “The country's sources of hope” (2021), Part 1 and Part 2

 

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Lessons from our national hero

64 days  to 100 years

Rizal's relevance as a national hero is as timeless as the lessons he deliberately left behind.

 

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Lessons on parenthood

65 days  to 100 years

As a Sunday column, “As Easy as ABC” also makes for easy reading fare. He penned several pieces about parents, who help us in every step of our lives.

Please read the other related articles:

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Lessons on national issues

66 days  to 100 years

ABC expresses his interest on national issues, such as education, health, poverty and taxes from his unique point of view as a CPA-lawyer, business leader and Filipino citizen.

 

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Lessons about our youth and education

67 days  to 100 years

The themes of youth and education have been recurring ones in “As Easy as ABC”. ABC puts forth PwC Philippines’ insights and ideas to address the learning crisis and other critical needs of the next generation.

  • In “The graduates: Class of Haiyan” (2017), ABC spoke at the college graduation ceremony of Saint Paul School of Professional Studies (SPSPS) in Palo, Leyte, three years after Typhoon Yolanda. He admired the parents’ grit and resilience.
  • After a CSR visit to the Aeta community in Sitio Maporac, Cabangan, Zambales, ABC wrote “Sleep hungry” (2015)
  • In “Way of the young warrior” (2018), he shared a few of the stories submitted by students in PwC Philippines’ photo-story contest
  • Months into the pandemic, ABC looked at issues surrounding the government’s directive on distance learning, such as mental health and educational competence, via “Co-teaching the Filipino youth” (2020)

 

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Tribute to the profession

68 days  to 100 years

We pay tribute to the accountancy profession, coincidentally on 15 April — the deadline of filing taxes in the Philippines. This day underscores the importance of the role of accountants in ensuring the quality of financial reports, among others.

 

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Lessons on patriotism

69 days  to 100 years

Over the past eight years, ABC has written a number of articles about love for country, and how history molds us as Filipinos and our future.

  • In “Call me old fashioned” (2015), ABC gave his take on OFWs who give the country pride and the much-needed economic boost even as they work for the families they leave behind.
  • For his article near Christmas in 2018, ABC recounts our country’s history leading to independence, vis-à-vis the present.
  • In Luna of our time (2015), he pondered on the life of Gen. Antonio Luna and shared his own views on nationalism.

 

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Lessons on succession

70 days  to 100 years

On 11 October 2014, The Philippine Star published ABC’s first “As Easy as ABC” column. He began his advocacy for estate tax amnesty to allow transfer of title and spur the development of idle real estate. (In 2019, the Estate Amnesty Act was signed into law.)

 

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