100 days to 100 years
In 2014, PwC Philippines’ partners sought a space in the Business section in the Philippine STAR for a venue to address relevant and pressing issues of the times.
PwC Philippines’ then Chairman and Senior Partner Alex Cabrera took on the challenge on behalf of the partnership. The column name “As Easy as ABC” is a clever play on his initials and his attempt to simplify the complex to arrive at solutions.
61 days to 100 years
Historical revisionism was in the works, long before the 2022 election campaign.
62 days to 100 years
The Chinese intrusion in the West Philippine Sea (WPS) is an issue of sovereignty, livelihood and self-respect.
63 days to 100 years
These are lessons you don’t pick up in school.
64 days to 100 years
Rizal's relevance as a national hero is as timeless as the lessons he deliberately left behind.
65 days to 100 years
As a Sunday column, “As Easy as ABC” also makes for easy reading fare. He penned several pieces about parents, who help us in every step of our lives.
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66 days to 100 years
ABC expresses his interest on national issues, such as education, health, poverty and taxes from his unique point of view as a CPA-lawyer, business leader and Filipino citizen.
67 days to 100 years
The themes of youth and education have been recurring ones in “As Easy as ABC”. ABC puts forth PwC Philippines’ insights and ideas to address the learning crisis and other critical needs of the next generation.
68 days to 100 years
We pay tribute to the accountancy profession, coincidentally on 15 April — the deadline of filing taxes in the Philippines. This day underscores the importance of the role of accountants in ensuring the quality of financial reports, among others.
69 days to 100 years
Over the past eight years, ABC has written a number of articles about love for country, and how history molds us as Filipinos and our future.
70 days to 100 years
On 11 October 2014, The Philippine Star published ABC’s first “As Easy as ABC” column. He began his advocacy for estate tax amnesty to allow transfer of title and spur the development of idle real estate. (In 2019, the Estate Amnesty Act was signed into law.)
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