Our purpose and values

Our purpose is why we exist. Our values define how we behave.



Our purpose is to build trust in society and solve important problems.

In an increasingly complex world, we help intricate systems function, adapt and evolve so they can benefit communities and society – whether they are capital markets, tax systems or the economic systems within which business and society exist. We help our clients to make informed decisions and operate effectively within them.

Find out about how we contribute to the global debate on prominent business issues.

See our Global Annual Review for examples of how we live our purpose.



Playback of this video is not currently available



Our values define who we are, what we stand for, and how we behave

While we come from different backgrounds and cultures, our values are what we have in common. They guide how we work with our clients and each other, inform the type of work we do, and hold us accountable to do our best. They govern our actions and determine our success.

Our values help us work towards our Purpose of building trust in society and solving important problems.

The trust that our clients, communities and our people place in PwC, and our high standards of ethical behaviour, are fundamental to everything we do.Our values underpin our Code of Conduct which is our frame of reference for the decisions we make every day. It's how we do business.

Playback of this video is not currently available

Our how | values and behaviours

Our Values and Behaviors

  • Speak up for what is right, especially when it feels difficult. 
  • Expect and deliver the highest quality outcomes. 
  • Make decisions and act as if our personal reputations were at stake.

  • Stay informed and ask questions about the future of the world we live in. 
  • Create impact with our colleagues, our clients and society through our actions. 
  • Respond with agility to the ever changing environment in which we operate.

  • Make the effort to understand every individual and what matters to them. 
  • Recognise the value that each person contributes. 
  • Support others to grow and work in the way that brings out their best

  • Collaborate and share relationships, ideas and knowledge beyond boundaries. 
  • Seek and integrate a diverse range of perspectives, people and ideas. 
  • Give and ask for feedback to improve ourselves and others.

  • Dare to challenge the status quo and try new things. 
  • Innovate, test and learn from failure. 
  • Have an open mind to the possibilities in every idea.

Contact us

PwC birojs Latvijā

Marijas iela 2a, Rīga, LV-1050, PwC Latvia

Tel: +371 67094400

Follow us