2021 Global Digital Trust Insights

Cybersecurity comes of age

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Just decades after coming out from under IT’s wing, the cybersecurity profession has matured.

Armed with the insight and foresight that only experience and wisdom can provide, cyber stands at a critical, pivotal, exciting time for the industry and the organizations and people it serves.

Our findings from the Global Digital Trust Insights 2021 survey of 3,249 business and technology executives around the world tell us what’s changing and what’s next in cybersecurity.

No longer technology-focused—although tech is very much in the picture—security leaders are working closely with business teams to strengthen and increase the resilience of the organization as a whole. As a result, cyber is leveling the playing field with attackers, pushing back and fending off as never before.

CISOs are able to take the long, strategic view needed from them now. When spot fires are not demanding their attention, security managers are able to let their imaginations roam, for more creative solutions.

With more ambitious digital initiatives, businesses are changing cyber strategy and investing more.


increasing cyber budget


increasing headcount


say that cyber and privacy will be baked into every business decision or plan


can strengthen cybersecurity posture while containing costs

Source: PwC, Global Digital Trust Insights Survey 2021, October 2020: base 3,249

Five moves to get to the next level

Reset your cyber strategy, evolve leadership for these new times

Make the shift to business-driven cyber strategy and let your CISO take on the larger role you need

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Rethink your cyber budget to get more out of it

Business wants budgets that directly tie to business growth and better risk management

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Invest in every advantage to level the playing field with attackers

That new thinking in your cyber strategy? Carry it out in new approaches to boost odds of success

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Build resilience for any scenario

What the threat outlook for 2021 means for your resilience strategy

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Future-proof your security team

Hiring, training, and managed services to get the deep talent you need in this tight labor market

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About the survey

The 2021 Global Digital Trust Insights is a survey of 3,249 business, technology, and security executives (CEOs, corporate directors, CFOs, CISOs, CIOs, and C-Suite officers) conducted in July and August 2020. Fifty-five percent of respondents are executives in large companies ($1 billion and above in revenues); 15% are in companies with $10 billion or more in revenues. Female executives make up 28% of the sample.

Respondents operate in a range of industries: Tech, media, telecom (22%), Retail and consumer markets (20%), Financial services (19%), Industrial manufacturing (19%), Health (8%), and Energy, utilities, and resources (8%).

Respondents are based in various regions: Western Europe (34%), North America (29%), Asia Pacific (18%), Latin America (8%), Eastern Europe (4%), Middle East (3%), and Africa (3%).

The Global Digital Trust Insights Survey is formally known as Global State of Information Security Survey (GSISS).

PwC Research, PwC’s global Centre of Excellence for market research and insight, conducted this survey.


Contact us

Azamat Konratbayev

Azamat Konratbayev

Managing Partner, PwC Eurasia Assurance Leader, PwC Kazakhstan

Tel: +7 727 330 3200

Boris Mazets

Boris Mazets

Senior Manager, information security and information technologies, PwC Kazakhstan

Tel: +7 727 330 3200 (ext. 3727)

Oleg Prokudin

Oleg Prokudin

Senior Manager, Information Security and Information Technologies, PwC Kazakhstan

Tel: +7 727 330 3200 (ext. 3927)

Mirzarif Mirkamilov

Mirzarif Mirkamilov

Manager, Risk assurance services, cybersecurity and information privacy, PwC Kazakhstan

Tel: +7 727 330 3200

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