Consumer markets

PwC’s consumer markets practice provides support in areas such as disruption, the impacts of e-commerce, supply chain management, compliance and regulatory pressures, data analytics and changing customer demands.

How we can help

The business environment is changing and so are shopping behaviours. Consumers are leading the way toward a new wave of digitally-enabled customer experiences, based on their personalised combinations of physical and online options. In response, consumer-facing companies have to consider adjusting their entire value chains - from supply and logistics, to what their e-commerce offering will look like.

Our consumer markets team provides audit and advisory services to a large cross-section of retail and wholesale dealers in Barbados and the East Caribbean. We offer the strongest and most reliable retail and distribution industry network across the Caribbean, helping our clients to extract value from globalisation through brand trust, growth and effectiveness.


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