Building to Win

In spite of the current economic downturn, emerging markets are key to the success of retail and consumer multinationals.

Large-scale investments have been made in these countries with the expectation of significant growth, and there is intense pressure to deliver on growth targets, according to a new report Building to win: How multinationals are structuring to compete in emerging markets, produced by PricewaterhouseCoopers in cooperation with the Economist Intelligence Unit.