Entertainment & media

E & M publications

Kenya entertainment and media outlook: 2013 – 2017

1st annual Kenyana edition
The Kenyan entertainment and media outlook: 2013 – 2017 examines how shifts in consumer and advertising spending are shaping trends in the entertainment and media industry at macro and individual segment levels and how consumers, advertisers, content creators and digital distributors are responding and gearing up to face both the opportunities and the challenges ahead..


PwC is the world's leading professional services organisation for the Entertainment & Media (E&M) industry. We have the deepest and most diverse industry-experienced team of professionals, working globally to provide solutions for all of the critical issues facing E&M companies.

Who we are

As providers of professional services to many of Kenya’s leading entertainment and media companies, we have an insider's view of the key trends and developments driving the industry.

PwC also has the unique honour of handling the annual Academy Awards balloting, a privilege that reflects our long-standing and deep relationship with Hollywood and the entertainment community. Globally, we audit more leading E&M companies than any of our competitors.

  • 9 of the 20 largest global E&M companies
  • 3 of the 7 major motion picture studio companies
  • 3 of the 6 major U.S. TV broadcast network companies
  • 9 of the 23 E&M companies in the FT Global 500
  • 9 of the 26 E&M companies in the FTSE 250

Our services and solutions are aligned with Entertainment & Media industry challenges and opportunities such as:

  • Managing the enterprise Identify
    measure and close performance gaps;
    Contain, respond to and mitigate the impact of unplanned events and
    Manage rights and royalties.
  • Protecting and optimising digital content
  • Maximising shareholder value
    Unlock value by understanding finances;
    Maximise value by minimising taxes and
    Cut costs and reduce loss of revenue.
  • Supporting M&A activities
    Support and enable strategic transactions;
    Manage strategic transactions and
    Expand into new regional and global markets.